✨ AI Summary
We are seeking a creative Graphic Designer Cum Social Media Specialist to develop and execute visually compelling graphics and video content for social media platforms. This role involves managing content calendars, monitoring trends, designing ad creatives, and collaborating with marketing teams to ensure brand consistency. The ideal candidate will possess strong skills in graphic design, social media marketing, and proficiency in Adobe Creative Suite and social media management tools.
Develop and execute visually compelling graphics for social media platforms, ensuring brand consistency across all channels.Create engaging short-form video content and animations for social media campaigns, optimizing for platform-specific formats.Manage and schedule social media content calendars, ensuring a consistent and timely flow of posts across platforms like Instagram, Facebook, LinkedIn, and Twitter.Monitor social media trends and analytics to identify opportunities for content optimiz
Requirements
- Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
- Minimum of 3-5 years of proven experience in graphic design and social media management.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Demonstrated ability to create captivating visual content, including graphics, animations, and short videos.
- Strong understanding of social media platforms, their algorithms, and best practices for engagement.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Creative and innovative mindset with a keen eye for detail and aesthetics.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Experience with content creation for paid social media advertising campaigns.
- Portfolio showcasing a strong range of graphic design and social media campaign work.
Description
Develop and execute visually compelling graphics for social media platforms, ensuring brand consistency across all channels.Create engaging short-form video content and animations for social media campaigns, optimizing for platform-specific formats.Manage and schedule social media content calendars, ensuring a consistent and timely flow of posts across platforms like Instagram, Facebook, LinkedIn, and Twitter.Monitor social media trends and analytics to identify opportunities for content optimization and campaign improvement.Design eye-catching ad creatives for paid social media campaigns, with a focus on driving engagement and conversions.Collaborate with marketing and content teams to translate campaign objectives into impactful visual assets.Maintain and evolve brand guidelines for digital platforms, ensuring all visual output aligns with brand identity.Engage with online communities by responding to comments and messages, fostering positive brand perception.Source and edit high-quality imagery and video assets for social media use, maintaining a cohesive visual aesthetic.Analyze campaign performance data to provide insights and recommendations for future graphic and social media strategies.