✨ AI Summary
This role is for a Digital Marketing & Campaign Lead with 7-10 years of experience, focusing on driving customer acquisition, product adoption, and revenue growth through end-to-end digital marketing campaigns, particularly for cards and retail banking products. The position involves hands-on delivery, performance marketing, and data-driven optimization. Key responsibilities include designing and executing marketing campaigns, managing and optimizing performance across various digital channels (Google Ads, social media), developing media plans, analyzing data for insights, and managing stakeholder relationships with product, sales, and external partners. Experience in banking, fintech, or cards marketing is preferred, along with strong knowledge of Google Ads, social media advertising, media buying, planning, and customer acquisition strategies.
Requirements
The role requires 7-10 years of experience in Digital marketing, Performance marketing, and Campaign management, with a strong knowledge of SEO, Ads, and Customer Acquisition strategies. Experience with Marketing Analytics and Reporting is mandatory.
Description
Job Title: Digital Marketing & Campaign LeadTerm: 12 monthsLocation: Jeddah, KSADivision: MarketingRelevant experience: 7–10 years of experience in Digital marketing, Performance marketing, Campaign managementMandatory requirements: Strong knowledge of SEO, Ads, Customer Acquisition strategiesExperience with Marketing Analytics and ReportingPURPOSE OF JOB Drive customer acquisition, product adoption, and revenue growth through the execution and optimization of end-toend digital marketing campaigns, with a focus on cards and retail banking products.The role combines hands-on delivery, performance marketing, and data-driven optimization, supporting broader client growth initiatives.TASKSCore Responsibilities And Accountabilities1. Campaign Strategy & DeliveryDesign and execute end-to-end marketing campaigns (ATL / TTL / digital)Lead cards acquisition and product growth campaignsDefine targeting strategy using segmentation and A/B testingSupport go-to-market activities for new and existing products2. Performance Marketing & OptimizationManage and optimize campaigns across:Paid search (Google Ads)Display & programmatic channelsSocial media platformsTrack and improve key metrics:Customer acquisitionConversion ratesCost per acquisition (CPA)Return on marketing investment (ROMI)3. Media Planning & Budget ManagementDevelop and manage media plans and budget allocationOptimize spend across channels to maximize performanceCoordinate with external media and creative agencies where required4. Data Analysis & InsightsMonitor campaign performance and produce actionable insightsConduct A/B testing and experimentationDeliver campaign performance reporting and dashboardsDrive continuous optimization based on data insights5. Stakeholder ManagementCollaborate with.....Product and cards business teamsSales and distribution teamsExternal partners and vendorsSupport alignment between marketing campaigns and business objectivesKnowledge And Experience7–10 years of experience in: Digital marketing, Performance marketing and Campaign managementExperience in banking, fintech, or cards marketing preferredStrong knowledge of:Google Ads (Search, Display, Performance Max)Social media advertising platformsMedia buying and planningCustomer acquisition strategiesExperience with:Campaign optimizationAudience targeting and segmentationMarketing analytics and reporting