Requirements
* Proven experience in Performance Marketing, with strong expertise in SEO and Paid Media.* Demonstrated experience in developing and executing end-to-end marketing strategies.* Strong analytical and data-driven mindset with the ability to turn data into actionable business insights.* Experience managing, evaluating, or working closely with external marketing agencies.* Strong understanding of digital marketing channels, performance metrics, and campaign optimization.* Excellent strategic thinking, problem-solving, and decision-making skills.* Strong communication and stakeholder management skills.* High level of ownership, accountability, and results orientation.* Ability to work independently and manage multiple priorities in a fast-paced environment.
Description
We are looking for an experienced and results-driven Marketing Lead to take full ownership of the marketing function and drive the strategy, execution, and performance that support business growth.The ideal candidate is a hands-on marketing professional with strong expertise in performance marketing, SEO, paid media, and data-driven decision-making.Key Responsibilities* Develop and execute the overall marketing strategy in alignment with business objectives.* Own and optimize SEO and Google Ads performance to drive growth and maximize ROI.* Lead content direction and brand positioning across relevant marketing channels.* Manage and oversee the external marketing agency, ensuring high-quality and effective deliverables.* Evaluate and challenge agency outputs based on performance, quality, and business objectives.* Analyze marketing data and translate insights into clear, actionable recommendations.* Forecast, plan, and continuously optimize marketing performance and key KPIs.* Identify opportunities to improve campaign effectiveness, lead generation, and overall marketing performance.* Take end-to-end ownership of marketing activities, from strategy and planning through execution and optimization.