Requirements
The ideal candidate will possess a Bachelor's Degree in Marketing, Business Administration, or Communications, coupled with 2-3 years of experience in Digital Marketing and Paid Ads. Hands-on experience managing Google Ads and Meta Ads is essential, along with familiarity with tools like GA4, Google Search Console, Local SEO, and keyword research. Strong analytical, creative, and organizational skills are required to manage multiple campaigns and deliver impactful results.
Description
Employer OverviewA growing technology company based in Florida, focused on developing and continuously improving digital products and software solutions.The organization works closely with leadership, developers, designers, clients, and users to translate business needs and user feedback into impactful and user-centric product experiences.Job SummaryWe are looking for a Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, SEO, social media, and website content. The role requires a hands-on professional who can manage multiple campaigns and content calendars, analyze performance data, and translate insights into practical improvements.Key ResponsibilitiesSet up, manage, and optimize Google Ads and Meta Ads campaigns.Plan campaign targeting, messaging, creatives, and landing page requirements.Write ad copy, headlines, captions, and CTAs.Manage social media platforms and maintain content calendars.Support Local SEO, Google Business Profile, keyword research, and on-page SEO.Monitor campaign performance, leads, conversions, CPL, traffic, and engagement.Prepare performance updates and improvement recommendations.Support website and landing page content and conversion optimization.Coordinate with designers, developers, and project managers.Manage multiple campaigns, clients, and marketing deliverables effectively.QualificationsBachelor's Degree in Marketing, Business Administration, Communications, or a related field.2–3 years of experience in Digital Marketing and Paid Ads.Hands-on experience managing Google Ads and Meta Ads.Google Ads & Meta Ads ManagerGA4 & Google Search ConsoleLocal SEO & Google Business ProfileKeyword Research & On-Page SEOCampaign Reporting & Performance AnalysisAd Copywriting & Content PlanningUTM & Basic Conversion TrackingLanding Page & Website ContentCanva, Figma, Adobe, or similar toolsCreative and detail-orientedStrong organization and follow-throughAnalytical and proactiveAbility to manage multiple prioritiesOwnership and accountabilityComfortable working independentlyEnglish: Excellent