Requirements
The Manager, External Communications requires a Bachelor's degree in communications, Public Relations, Journalism, or Marketing, with a preference for a Master's degree or professional certification in Strategic Communications, Digital Marketing, or Corporate Communications. A minimum of 12 years of progressive experience in external communications, public relations, or digital media within a corporate or government setting is essential. Proven experience in managing media relations, developing strategic communication plans, leading social media initiatives, crisis communications, stakeholder engagement (including government entities and media), and team leadership is required.
Description
Job PurposeThe Manager, External Communications, plays a pivotal role in shaping and delivering the companyu2019s external messaging and digital presence. This strategic position is responsible for managing media relations, social media engagement, and external campaigns that effectively communicate the companyu2019s business priorities, brand values, and strategic initiatives to key audiences. The role ensures alignment with corporate objectives while safeguarding the companyu2019s reputation through proactive communication and stakeholder engagement.Job Specific Accountabilities External Communications:u2022 Develop and lead external communication programs, campaigns, and content strategies across external media channels.u2022 Deliver integrated PR programs that articulate the company's key messages, business priorities, and growth initiatives to drive corporate equity among stakeholders and customers.u2022 Develop relevant narratives and compelling messages that build on the overall corporate communication narrative.u2022 Define and prioritize key channels and stakeholders to drive the external communications narrative.u2022 Build and maintain excellent relationships with media, influencers, and stakeholders.u2022 Develop, manage, review, and enrich editorial content related to all printed publications and communication tools, such as reports, press releases, statements, brochures, booklets, social media scripts, website content, corporate videos, and documentaries.u2022 Ensure the highest standards of efficiency and professionalism across printed communication by benchmarking multinational best practices and key trends.u2022 Develop strategic content for executive external communications, including speech writing, media interviews, and presentations.u2022 Coordinate with the executive management team, headquarters communications, and the CEO to ensure all external communications are aligned and approved before being released to the media.Job Specific Accountabilities2Social Media:u2022 Develop and lead the planning and implementation of a long-term social media and digital marketing strategy in line with the company's strategic goals.u2022 Ensure a positive perception and brand image while creating engagement with key external audiences.u2022 Develop a social media content strategy and engagement strategy that drives engagement withcustomers, stakeholders, and key opinion leaders.u2022 Ensure consistent messaging that aligns with the corporate narrative and influences brand health.u2022 Lead community management across social channels.u2022 Monitor and analyze social sentiment regularly and develop plans to improve and maintain positive sentiment.u2022 Leverage different social media content types to drive higher engagement and optimize spending on high performing posts.u2022 Own the overall management of owned channels, including SEO strategy, location mapping, and organic search.u2022 Coordinate with content and media relations and brand/design teams for the timely and effective development of digital and social media marketing content and information (text, images, videos, infographics) across all channels, including the website and social media platforms.Job Specific Accountabilities3Stakeholder and Government Relations:u2022 Develop and maintain strong relationships with internal and external stakeholders, including ADNOC HQ, government entities, investors, and media.u2022 Influence and manage stakeholder expectations to align with the company's strategic goals.u2022 Act as the primary liaison between the company and key stakeholders to ensure effective communication and collaboration.u2022 Engage with government entities to ensure compliance and foster positive relationships that support the company's objectives.Mergers and Acquisitions:u2022 Support mergers and acquisitions efforts through effective external communications and stakeholder engagement.u2022 Develop communication strategies that address the needs and concerns of stakeholders during M&A activities.u2022 Ensure clear and consistent messaging throughout the M&A process to maintain corporate reputation and stakeholder trust.Job Specific Accountabilities4Crisis Management:u2022 Develop and implement crisis communication plans to ensure timely and accurate information is communicated to external audiences during crises.u2022 Coordinate with the crisis management team to support external communication efforts and protect the company's reputation.Corporate Reputation and Narrative:u2022 Build, protect, and drive the corporate reputation through strategic external communications.u2022 Ensure the overall corporate narrative is consistent and compelling across all external communication channels.Team Leadership and Development:u2022 Lead, coach, and develop a team of 15 communications professionals and social media team members.u2022 Build capabilities and upskill the team to ensure they are equipped to meet the company's communication needs.Global Best Practices:u2022 Implement global best practices in external communications and corporate communications to enhance the company's reputation and effectiveness.u2022 Stay updated with industry trends and innovations to continuously improve communication strategies and tactics.Qualifications and ExperienceMinimum Qualificationu2022 Bacheloru2019s degree in communications, Public Relations, Journalism, Marketing, or a related field is required.u2022 Masteru2019s degree or professional certification in Strategic Communications, Digital Marketing, or Corporate Communications is preferred.Minimum Experience & Knowledge & Skillsu2022 12 years of progressive experience in external communications, public relations, or digital media within a corporate or government setting.u2022 Proven experience in managing media relations, developing strategic communication plans, and leading social media initiatives.u2022 Demonstrated ability to manage crisis communications and protect corporate reputation under pressure.u2022 Experience in stakeholder engagement, including working with government entities, media, and external agencies.u2022 Strong leadership experience in managing cross-functional teams and delivering high-impact communication programs.