Requirements
The ideal candidate will have 15+ years of experience in Data Analytics, Marketing Analytics, Digital Analytics, or Data Strategy. Key skills include deep expertise in performance marketing analytics, customer journeys, funnel optimization, attribution modeling, and online-to-offline conversion measurement. Proficiency with SQL, data modeling, statistical analysis, and visualization tools like Power BI, Tableau, Adobe Analytics, or Google Analytics is essential. The role also requires experience with martech and adtech ecosystems and the ability to partner with senior global stakeholders to influence executive decision-making.
Description
About the CompanyWe're not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers. Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it! At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business. So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!About the RoleWe are seeking a strategic and data-driven Head of Data Analytics to lead the organisation's digital measurement, marketing intelligence, and insights agenda for Norton Motorcycles Global business. This role brings together data and actions across our customer journey stages and enables the organisation with data backed insights and decision making, keeping the customer in the centre.ResponsibilitiesDefining and executing Norton Motorcycles global analytics and insights strategyBuilding a connected view of the customer journey across digital marketing, CRM, dealers, bookings, retail, and ownershipDriving performance marketing and lead analytics, optimising conversion from enquiry through to retailDeveloping advanced attribution models that connect online engagement to real-world sales outcomesDelivering actionable customer, campaign, and market insights that influence executive decision-makingCreating a Customer 360 framework and enabling personalised engagement strategiesDriving experimentation, CRO, and data-led optimisation across customer touchpointsEnhancing dealer and retail funnel visibility across global marketsLeveraging customer experience and lifecycle insights to improve retention, loyalty, and lifetime valueLeading and developing a high-performing global team of analysts and data scientistsQualifications15+ years experience in Data Analytics, Marketing Analytics, Digital Analytics, or Data StrategyRequired SkillsDeep expertise in performance marketing analytics, customer journeys, and funnel optimisationStrong understanding of attribution modelling and online-to-offline conversion measurementExperience working with martech and adtech ecosystemsAdvanced analytical capabilities including SQL, data modelling, statistical analysis, and visualisation tools such as Power BI, Tableau, Adobe Analytics, or Google AnalyticsProven ability to transform data into strategic business outcomesExperience partnering with senior global stakeholders and influencing executive decision-making