✨ AI Summary
Base Management Lead (CVM) responsible for planning and executing weekly property launch cycles, designing and running promotions to drive user activity, conversions, and loyalty, and developing strategies to increase active investors and GMV. The role involves A/B testing user flows, personalizing experiences across segments, building business cases with Finance, analyzing user behavior and campaign performance, and collaborating with Product, Brand, Performance Marketing, Customer Support, and Unit Supply teams to align initiatives and track key metrics such as user activity, conversion rates, GMV, and re-investment rates. Requires 1–3 years in CRM/CVM/growth marketing or base management, with strong analytical and cross-functional communication skills.
Requirements
1–3 years of experience in CRM, CVM, growth marketing, or base management, ideally in fintech, proptech, or digital platforms. Strong analytical skills with the ability to translate data into insights and action. Deep understanding of user segmentation and behavioral triggers that drive conversion and retention. Excellent communication and cross-functional stakeholder management skills.
Description
Own and manage weekly property launch cycles from planning to execution. Design and run promotions and engagement initiatives to drive user activity, conversions, and loyalty. Develop and execute strategies to increase the number of active investors, shares per investor, and overall GMV sold. A/B test user flows and personalize experiences across segments to enhance conversion and retention. Build business cases for all commercial activities in collaboration with the Finance team. Analyze user behavior and campaign performance to refine strategy and optimize. Collaborate with Product, Brand, Performance Marketing, Customer Support, and Unit Supply teams to align initiatives. Track and grow key metrics: user activity, conversion rates, GMV, shares per investor, and re-investment rates.