Position Overview
We are seeking an SEO & GEO Specialist to join our Global Growth Marketing team. As search evolves with AI-driven discovery and generative engines, you will play a pivotal role in scaling our global presence and bringing our program strategy to life—ensuring our digital ecosystem is fully optimized for both traditional search and AI answer engines.
Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including technical audits, site health, content scaling, off-site strategies, and performance reporting. Sitting at the intersection of the business, you will act as a key liaison across Marketing, Media, Creative, Regional, and IT teams, translating search insights and algorithmic shifts into actionable intelligence that drives client engagement.
Key Responsibilities
- Global Execution & Strategy: Support the expansion of our international SEO and GEO roadmap across key markets to drive visibility in traditional and AI-driven search engines.
- Content & Keyword Optimization:
- Conduct keyword and prompt-topic research to uncover global growth opportunities.
- Optimize on-page elements (metadata, headings, internal linking) and structure owned content for machine comprehension (Q&A formats, definitional clarity, and entity consistency).
- Partner with regional and editorial teams to guide the creation of intent-driven, cross-channel content.
- Technical Audits & Site Health:
- Monitor site health, crawlability, indexation, architecture, page speed, and Core Web Vitals; partner with IT to implement fixes.
- Implement and maintain structured data (Schema.org) and QA site releases, template changes, and migrations.
- Off-Site Authority & Trust:
- Assess E-E-A-T trust signals that drive citation across search and AI results.
- Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation across third-party sources and AI platforms.
- Cross-Functional Partnerships:
- Act as a subject matter expert, translating search strategy into clear briefs for Content, Creative, Product, Merchandising, Media, and Regional teams.
- Partner with Analytics to support measurement frameworks, reporting dashboards, and test design.
- Reporting & Enablement:
- Own recurring operational reporting and competitive tracking across traditional and AI-assisted search channels.
- Monitor the competitive and platform landscape, triaging technical anomalies and helping upskill partner teams
Key Requirements
- Experience: 2–4 years of hands-on SEO experience (in-house or agency), ideally within retail or e-commerce, with a strong, demonstrated curiosity for AI search and GEO.
- Technical Expertise: Foundational knowledge of technical SEO (crawlability, indexability, site architecture, structured data/Schema.org).
- Tools Proficiency: Hands-on experience with Google Search Console, GA4, and at least one enterprise SEO suite (e.g., Ahrefs, SEMrush, Screaming Frog, BrightEdge, Botify, conductor).
- Analytical Mindset: Ability to analyze datasets, track KPIs, and build clear visibility dashboards.
- Global Perspective: Experience managing or supporting multi-market, multi-lingual digital programs is a strong plus.
- Collaboration & Communication: Strong interpersonal skills with the ability to explain complex search trends to non-technical partners across time zones.
- Education: Bachelor’s degree in Marketing, Data Analytics, Communications, or a related field.
Preferred Requirements
- Early exposure to GEO, AEO, or AI visibility monitoring tools.
- Background in luxury, fashion, beauty, or premium retail.
- Experience with international SEO (multi-market, multi-lingual, hreflang).
- Familiarity with enterprise CMS/PIM systems, Jira, and basic HTML/CSS.
- Data visualization skills (SQL, Looker, Tableau, Power BI).
The hiring range for this position ranges from $77,000 – $90,000. The rate of pay offered will be dependent upon candidates' relevant skills and experience.