✨ AI Summary
MicroBIM is seeking a Marketing Manager to lead growth, digital marketing, and brand positioning in the BIM, AEC, and construction technology sectors. The role involves developing and executing performance-driven marketing strategies, managing multi-channel digital campaigns, and building lead generation funnels. Key responsibilities include strategic growth initiatives, digital campaign oversight across paid media, SEO, email, and social platforms, content and brand direction, sales and cross-functional alignment, and market intelligence analysis. The ideal candidate will have 5-8 years of experience in Marketing, Digital Marketing, B2B Marketing, or Growth Marketing, with a strong preference for experience in SaaS, BIM/Construction Tech, or AEC environments. A Bachelor's degree in a related field, expertise in CRM systems, marketing automation, performance tracking, and web analytics are required. Exceptional communication and analytical skills, along with an independent work mindset, are also crucial.
Requirements
Requirements:Experience: 5–8 years of experience in Marketing, Digital Marketing, B2B Marketing, or Growth Marketing.Industry Background: Prior experience in SaaS, Software Development, BIM/Construction Tech, AEC, or related technical software environments is strongly preferred.Track Record: Proven ability to build lead generation funnels, execute B2B growth marketing strategies, and manage end-to-end digital campaigns.Tools & Analytics: Expertise in CRM systems (such as Zoho CRM), marketing automation, performance tracking, and web analytics.Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field. Professional certifications in SEO, Performance Marketing, Digital Strategy, or Growth Marketing are a strong plus.Soft Skills: High ownership mindset, exceptional communication skills, strong analytical capabilities, and the ability to work independently in a dynamic environment.
Description
About the role (Description):MicroBIM is seeking a strategic and results-driven Marketing Manager to lead our growth, digital marketing, and brand positioning efforts within the BIM, AEC, and construction technology sectors. In this role, you will develop and execute performance-driven marketing strategies, manage multi-channel digital campaigns, and build scalable lead generation funnels to support our business growth objectives.Key Responsibilities:Strategic Growth & Demand Generation: Develop and implement B2B marketing strategies aligned with company growth goals; build and optimize lead generation funnels.Digital Campaign Management: Oversee performance marketing across paid media, SEO, email, and social platforms while tracking key KPIs (lead gen, engagement, traffic, conversions).Content & Brand Positioning: Direct branding and content creation; translate complex technical and BIM-related solutions into clear, business-focused messaging.Sales & Cross-Functional Alignment: Partner with sales, product, and business development teams to ensure marketing collateral and qualified leads support sales pipelines.Market Intelligence & Analytics: Analyze market trends, competitor activity, and campaign performance to continually optimize marketing ROI.