ASO & App Growth Strategist cum Digital Marketer

🏢 Beyond Limits
📍 Dubai, United Arab EmiratesFull-timeOn-site
📅 Posted: 2d ago🔄 Updated: Today
CV%
✨ AI Summary
The ASO & App Growth Strategist cum Digital Marketer will be responsible for developing and executing ASO strategies for app stores, managing paid acquisition campaigns across various platforms (Google Ads, Meta Ads, TikTok Ads), and implementing digital marketing and brand promotion strategies. This role involves optimizing campaigns for key performance indicators, managing social media, developing marketing creatives, implementing SEO strategies, monitoring performance, analyzing user behavior, and preparing performance reports. Collaboration with product, development, design, and marketing teams is crucial for executing growth initiatives. •Develop and execute ASO strategies for Apple App Store and Google Play to improve rankings, visibility, downloads, and conversion.•Conduct keyword research, competitor analysis, A/B testing, and app listing optimization.•Develop and manage Google Ads, Meta Ads, TikTok Ads, and paid acquisition campaigns.•Optimize campaigns for CTR, CPC, CPA, CPI, CVR, ROAS, CAC, and LTV.•Develop digital marketing and brand promotion strategies to increase awareness, traffic, leads, and conversions.•Manage socia
Required Skills
Other
○ASO○Mobile Marketing○App Store Connect○Google Play Console○AppTweak○Sensor Tower○Performance Marketing Manager Mobile○ASO Manager
Design, Content & Media
○Social Media Marketing○Social Media Management○UI/UX○Figma○Canva○Adobe Photoshop○Adobe Illustrator
Business, Sales & Management
○Digital Marketing○Google Ads○Meta Ads○TikTok Ads○SEO○Marketing Strategy
Information Technology
○A/B Testing○Firebase○Google Analytics
Science & Research
○Optimization
Soft Skills & Professional Competencies
○Analytical Skills○Problem Solving○Communication
Requirements

We are looking for a results-driven ASO & App Growth Strategist cum Digital Marketer experienced in growing mobile and web applications through ASO, digital marketing, performance advertising, SEO, social media, creative optimization, and data-driven strategies.

Requirements

•Proven experience in ASO, App Growth, Digital Marketing, or Performance Marketing.

•Strong experience with Google Ads, Meta Ads, SEO, social media, and paid advertising.

•Experience growing mobile and web applications.

•Knowledge of ASO, SEO, analytics, A/B testing, conversion optimization, and UI/UX.

•Strong creative, analytical, communication, and problem-solving skills.

•Data-driven mindset with proven ability to improve campaign and growth performance.

Tools & Platforms Analytics: Firebase, Google Analytics, Google Search Console, App Store Connect, Google Play Console, PostHog ASO: AppTweak, Sensor Tower, Mobile Action, FoxData, SplitMetrics Advertising: Google Ads, Meta Ads Manager, TikTok Ads Growth: RevenueCat, Superwall Design/UI: Figma, Canva, Photoshop, Illustrator

KPIs

Mobile App Growth | Organic & Paid Installs | SEO Rankings | Website Traffic | Leads | Conversions | CTR | ROAS | CPI/CPA | User Engagement | Retention | Revenue | Brand Growth

Description
•Develop and execute ASO strategies for Apple App Store and Google Play to improve rankings, visibility, downloads, and conversion.•Conduct keyword research, competitor analysis, A/B testing, and app listing optimization.•Develop and manage Google Ads, Meta Ads, TikTok Ads, and paid acquisition campaigns.•Optimize campaigns for CTR, CPC, CPA, CPI, CVR, ROAS, CAC, and LTV.•Develop digital marketing and brand promotion strategies to increase awareness, traffic, leads, and conversions.•Manage social media platforms, content calendars, campaigns, engagement, and brand presence.•Develop and optimize marketing creatives, ad copy, landing pages, promotional content, and campaigns.•Implement SEO strategies including keyword research, on-page, off-page, and technical SEO.•Monitor website and app performance, search rankings, traffic, installs, engagement, conversions, and revenue.•Analyze user behavior and optimize customer journeys, UI/UX, onboarding, landing pages, and conversion points.•Conduct A/B testing and continuously improve creatives, campaigns, app listings, and digital experiences.•Prepare performance reports and provide data-driven growth recommendations.•Monitor competitors, market trends, platform updates, and emerging digital growth opportunities.•Work closely with product, development, design, and marketing teams to execute growth initiatives.
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🎯 Overalli74%
⚡ Skillsi85%
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Ontology Match: 85.0
Matched:✓ Requirements Matching✓ Ontology Skills Mapping
📜 Eligibilityi49%
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Local: 19600%
🏗️ Career Fiti91%
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Seniority: 91.0
📋 Requirementsi67%
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Domain: 67.0
🔥 Motivationi78%
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Title Fit: 78.00