Requirements
Requires 10+ years of experience in a strategic role at a brand or agency, with a deep understanding of full-funnel brand, marketing, and customer experience approaches. Must have a proven track record of connecting business and marketing objectives with effective customer-facing solutions, strong communication skills for creating briefs, and experience in analyzing data and insights. Preferred qualifications include experience with retailers, e-commerce, social platforms, and working in-house for a global brand.
Description
SummaryMarcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.The Channel (Partner) Strategist plays a vital role in shaping how we show up within our partners marketing, advertising and customer experience. They will combine a deep understanding of brand and business opportunities both within Apple and our partners organizations, along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners business.DescriptionThe Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. This role focuses on designing initiatives that scale to partners in markets across CEMEA. It will include work across content and campaigns, online experience, e-commerce, advertising, media, social, CRM and in-store. This is a partner-facing role involving regular collaboration with key external partners.ResponsibilitiesPartnering with Partner Comms, Channel, Brand, Creative and Interactive teams to drive innovative, effective and world-class creative work Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections, UX, in-store experience, comms and brandConducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas and KPIs and measurementImplementing measurement frameworks and ways to analyse and optimise the success of initiativesLeading workshops and strategic conversations (internal and external) that include, amplify and align disparate points of view to find shared areas of focusBuilding relationships and demonstrate influence with diverse and senior stakeholders Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and successParticipating in cross-functional annual planning to define opportunities in channel that support organizational goalsMinimum Qualifications10+ years experience in a strategic role at a brand or agencyDeep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional Proven track record of connecting business and marketing objectives with effective customer-facing solutions Strong communication skills, with the ability to write and deliver a clear and actionable briefExperience in understanding, interrogating and distilling data and insights from a broad range of sourcesSkilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations Fluency in English is requiredPreferred QualificationsExperience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacityHistory of working in a strategic role in-house, preferably for a global brand with similar channel initiatives A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunitiesStrong ability to connect dots and quickly identify the correct strategy, especially when there are many possible optionsHighly collaborative with the agility to lean into and build on diverse viewpointsBA or BS degree in relevant major is useful.At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced, and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. We will work with applicants to make any reasonable accommodations.