✨ AI Summary
The Trade Marketing Manager will lead trade marketing activities for assigned brands, translating marketing strategies into tangible sales opportunities across all sectors. Key responsibilities include designing and implementing monthly promotional offers, increasing product distribution depth and breadth, generating sales opportunities, and ensuring optimal product display and market coverage. The role involves continuous competitor analysis, developing point-of-sale materials, analyzing ROI of promotional campaigns, managing the trade marketing budget, and ensuring sales targets are met. The ideal candidate must have proven FMCG trade marketing experience and strong analytical and leadership skills.