Brand Marketing Manager

Required Skills

The ideal candidate will have a minimum of 5-7 years of progressive marketing experience, with a strong background in luxury hospitality, lifestyle dining, premium F&B, nightlife, or luxury lifestyle brands. Proven experience managing and developing a brand across multiple international locations is highly desirable. A strong understanding of digital marketing, social media, PR, content, events, partnerships, and experiential marketing is essential. Excellent stakeholder and project management skills, with a good command of English, are required.

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates 111 properties in 26 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.We are looking for an experienced Brand Marketing Manager to lead TAPASAKE, an international lifestyle concept combining elevated dining, leisure and entertainment, evolving seamlessly from day into night. The Brand Marketing Manager will oversee the brand across its international locations, driving brand strategy, campaigns, partnerships, events and activations while ensuring consistent positioning across all markets.This is an exciting opportunity for an ambitious, culturally curious and relentlessly creative marketer to help shape the next chapter of TAPASAKE — a brand where Japanese precision meets Mediterranean expression, food, music, design and lifestyle move as one.Key Responsibilities:Lead and execute the overall brand marketing strategy for TAPASAKE across all locations.Develop integrated annual marketing calendars and campaigns aligned with commercial and brand objectives.Ensure consistent brand positioning, identity and tone of voice across all markets and consumer touchpoints.Lead campaigns across digital, social media, PR, partnerships, events and activations.Work closely with Operations, F&B, Creative, PR and Digital teams to develop compelling campaigns that drive awareness, engagement and revenue.Support new openings, launches, seasonal campaigns and key brand initiatives.Manage creative briefs and oversee the development of campaign assets and content.Identify strategic brand collaborations, partnerships and opportunities relevant to the luxury lifestyle audience.Monitor campaign performance, market trends and competitor activity and provide actionable recommendations.Manage marketing budgets and ensure effective allocation of resources across markets.Maintain strong communication with local teams to ensure successful execution of the global brand strategy.Ideal Candidate:Minimum 5–7 years of progressive marketing experience, with recent experience in a Brand Marketing Manager or similar role.Strong background in luxury hospitality, lifestyle dining, premium F&B, nightlife or luxury lifestyle brands.Proven experience managing and developing a brand across multiple locations or international markets is highly desirable.Strong understanding of digital marketing, social media, PR, content, events, partnerships and experiential marketing.Demonstrated ability to develop both strategic brand direction and commercially driven marketing campaigns.Strong creative eye with a good understanding of luxury and lifestyle consumer trends.Excellent stakeholder and project management skills with the ability to work across multiple markets and teams.Excellent command of English; additional languages are highly preferredUAE or international luxury lifestyle hospitality experience is highly preferred.