✨ AI Summary
The Marketing Manager will be responsible for developing and implementing the overall marketing strategy, aligning it with business objectives, and defining the marketing vision and strategic objectives. This role involves market segmentation, market and competitor analysis, and demand forecasting. Key responsibilities include developing and managing the company's branding strategy, trade marketing initiatives, promotional strategies, and pricing strategies. The manager will also oversee digital marketing, social media, and advertising strategies, as well as marketing campaigns and promotional activities. Collaboration with the Sales team is crucial for aligning marketing and commercial strategies. The role also includes developing international marketing and export strategies, managing CRM systems, and monitoring customer insights and market trends. Performance monitoring and evaluation of marketing initiatives are essential. The ideal candidate will have demonstrable marketing experience, proven experience in identifying target audiences and leading creative marketing campaigns, solid knowledge of website analytics tools, numerical literacy, and an understanding of current online marketing trends. A BSc/MSc degree in Marketing or a related field and proven experience in the Food & Beverages industry are required.
Requirements
Demonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics tools (e.g., Google Analytics, , Omniture, Web Trends)Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsA sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurementBSc/MSc degree in Marketing or related fieldProven experience in Food & Beverages is needed.
Description
Marketing Strategy & PlanningDevelop and implement the overall marketing strategy in alignment with business objectives.Define the marketing vision, mission, and strategic objectives.Develop market segmentation strategies and policies.Conduct market and competitor analysis to support business decisions.Prepare demand forecasts and identify market opportunities.Branding & Trade MarketingDevelop and manage the company’s branding strategy and policies.Develop and manage trade marketing strategies and initiatives.Develop and manage promotional strategies and activities.Develop competitive and pricing strategies in coordination with relevant departments.Digital Marketing & CommunicationsDevelop and manage digital marketing strategies.Develop and manage social media strategies and policies.Develop advertising strategies and policies.Oversee marketing campaigns and promotional activities.Sales & DistributionDevelop and manage sales and distribution policies.Develop strategies to improve market coverage and distribution effectiveness.Collaborate with the Sales team to align marketing and commercial strategies.International Marketing & CRMDevelop and manage international marketing and export strategies.Develop and manage CRM systems and customer engagement initiatives.Monitor customer insights and market trends to support decision-making.Marketing Information & PerformanceDevelop and manage marketing information systems.Monitor marketing performance and evaluate the effectiveness of campaigns and initiatives.Provide regular market insights and recommendations to management.