PR Executive

Required Skills

Bachelor’s degree in PR, Communications, Journalism, or Marketing. 3-5 years of PR experience, preferably handling personal brands, influencer PR, or premium/luxury brands. PRCA, CIPR, or MEPRA certifications are preferred. Strong skills in Public Relations, Media Communication, press release writing, influencer and stakeholder relationship management, PR campaign planning and execution, media monitoring and reporting. Behavioral competencies include networking, interpersonal skills, professional communication, proactivity, creativity, and ability to work under pressure.

Job description / Role Job Type Full Time Job Location Dubai, UAE Nationality Any Nationality Salary Not Specified Gender Not Specified Arabic Fluency Not Specified Job Function Marketing, Advertising & PR Company Industry General Trading Our client is a World Leader in the export of tax-free motors. They have been providing quality vehicles to government agencies, NGO’s, hospitals, embassies, business and private customers from their branches located in Belgium, Australia, Thailand, Germany, United Kingdom and the United Arab Emirates. Job Purpose To lead the strategy, planning, and execution of long-form content for the personal brand and The Group across YouTube, editorial platforms, and campaign-level storytelling initiatives. The role is responsible for developing high-retention, high-impact content formats that drive audience growth, strengthen brand positioning, and support long-term engagement through strategic storytelling and content planning. Key Responsibilities * Develop and execute PR strategies aligned with business and branding objectives. * Draft and distribute press releases, media kits, announcements, and communication materials. * Build and maintain relationships with journalists, media houses, influencers, agencies, and industry stakeholders. * Secure media placements, interviews, podcasts, speaking engagements, and editorial features. * Coordinate PR campaigns, collaborations, and event-related media activities. * Monitor media coverage, public sentiment, and brand reputation across channels. * Work closely with marketing and content teams to ensure messaging consistency. * Track PR KPIs including media pickup, share of voice, earned media value, and sentiment analysis. * Support crisis communication and reputation management initiatives when required. * Prepare PR performance reports and media coverage summaries for management review. Requirements: Skills & Competencies Functional Skills • Public Relations and Media Communication • Press release and corporate communication writing • Influencer and stakeholder relationship management • PR campaign planning and execution • Media monitoring and reporting Behavioral Competencies • Strong networking and interpersonal skills • Professional communication and presentation ability • Proactive and creative mindset • Ability to work under pressure and tight deadlines • Strong coordination and relationship management capability Qualifications & Experience Education Bachelor’s degree in PR, Communications, Journalism, Marketing, or related field Experience 3–5 years of PR experience, preferably handling personal brands, influencer PR, or premium/luxury brands Certifications PRCA, CIPR, or MEPRA certifications preferred Salary: AED 6,000 per month inclusive of fixed allowances. Additional benefits: Health care, air ticket, visa About the Company KERSHAW LEONARD "WE CHANGE PEOPLES LIVES" Who we are: Founded in September 1999 The Kershaw Leonard Group was based upon professional recruitment practices laid down by the UK Institute of Employment Consultants whose values are still at the core of our success today. Inherently we believe that recruitment is a people business not a CV processing business and as such we take time and care to make sure we understand the needs of both our Clients and our Candidates. Such attention to the care side of our business together with the sheer length of time we have been established has given us a unique position. We regularly attract top class candidates who only want to work with Kershaw Leonard as they trust our confidentiality and professionalism. Similarly, more than 75% of the clients we work with come back for more when they have a new position to fill. What we do: Kershaw Leonard Group places exceptional talent on a Global scale. Our winning strategy is to partner very closely with a small number of clients so we can really understand their objectives, needs and aspirations in a way that allows us to intuitively know the kind of cultural fit they are looking for when the time comes for them to recruit new talent. Then once that talent is on board and part of the client’s team, to assist wherever is needed to improve performance and leadership skills Why Us: The Kershaw Leonard Group is more than just a recruitment agency. In addition to KL Recruitment, KL Consulting offers a vast spectrum of skills from our experienced behavioural psychologist and consultants with almost two decades of HR Director level experience in the region. Easy Apply