EPAM is seeking a Field Marketing Manager to drive regional marketing strategies in the Middle East, based in Dubai. This role involves supporting business development through integrated campaigns, events, and account-based marketing to generate leads and client engagement. Responsibilities include acting as the primary contact for marketing activities, building relationships with sales teams, planning and executing regional events, developing multi-channel campaigns, and leading ABM strategies. The role also involves creating targeted marketing assets, monitoring lead management, reporting on campaign performance and ROI, and aligning marketing spend with business objectives.
Required Skills
Other
○Account-based marketing (ABM)
Soft Skills & Professional Competencies
○Planning
🎁 Benefits & Perks
End of service gratuity, Private healthcare and life insurance, Employee assistance program, Wellness program, Annual air travel allowance for expatriates, Regular performance feedback and salary reviews, Global travel medical and accident insurance, Referral bonuses, Learning and development opportunities including in-house training and coaching, professional certifications, and courses
Requirements
The role requires a Bachelor's degree in marketing, communications, or a related field, along with over 5 years of experience in field or regional marketing within a B2B enterprise technology environment. Essential skills include expertise in event planning, developing and executing ABM strategies, and familiarity with CRM and marketing automation tools. Strong project management, communication, and data interpretation skills are also necessary, with fluency in Arabic and English being a requirement.
Description
We're looking for a Field Marketing Manager to join our hybrid team in Dubai. In this role, you will drive regional marketing strategies that generate measurable business growth and strengthen EPAM's presence in the Middle East market. As part of the EMEA Field Marketing team, you will support business development through integrated campaigns, events and account-based marketing initiatives to deliver marketing-qualified leads and client engagement opportunities.ResponsibilitiesAct as the primary contact for all marketing activities in the Middle East aligning regional priorities with global marketing programmes Build strong relationships with sales teams to ensure effective lead follow-up and pipeline acceleration Plan and execute regional events including trade shows, conferences, executive dinners and bespoke experiences Develop and manage multi-channel marketing campaigns that target specific accounts and sectors Lead the execution of regional account-based marketing (ABM) strategies based on data insights and engagement metrics Partner with sales on high-priority deals providing marketing support to accelerate progress through the funnel Create targeted marketing assets such as microsites, personalised content and deal-specific collateral Monitor lead management processes ensuring timely engagement by the sales team Report on campaign performance and ROI using data to demonstrate marketing's impact on revenue goals Align marketing spend and activities to support regional business objectives and growth targets RequirementsBachelor's degree in marketing, communications or related field 5+ years of experience in field or regional marketing within a B2B enterprise technology environment Strong expertise in event planning including large-scale industry events and smaller executive sessions Proven experience developing and executing ABM strategies and targeted campaigns Familiarity with CRM and marketing automation tools such as Microsoft Dynamics, Marketo and ABM platforms like Demandbase Ability to interpret marketing data and produce actionable insights for campaign optimisation Strong project management and stakeholder engagement skills across multiple teams Excellent written and verbal communication skills with attention to detail Fluency in Arabic and English Ability to work independently in a fast-paced, matrixed organisation and meet tight deadlines Proficiency in using AI tools to enhance marketing effectiveness through automation, data analysis and content personalisation Nice to haveExperience across key industry verticals such as EnergyWe offerEnd of service gratuityPrivate healthcare and life insuranceEmployee assistance programWellness programAnnual air travel allowance for expatriatesRegular performance feedback and salary reviewsGlobal travel medical and accident insuranceReferral bonusesLearning and development opportunities including in-house training and coaching, professional certifications, and courses