Requirements
Minimum 7 years of experience in digital or performance marketing, with at least 3 years in a managerial or leadership role. Proven track record of managing multi-channel campaigns and large digital media budgets (USD 20M+ annually). Experience in airline, travel, or e-commerce sectors preferred. Bachelor’s degree in marketing, business, or a related field; master’s degree is an advantage. Commercial understanding of paid social, programmatic, PPC, SEO, and affiliate ecosystems, with hands-on experience in at least two channels. Strong command of analytics and data tools such as Adobe Analytics, GA4, SA360, Meta Ads Manager, DV360, BigQuery, and LookerStudio/Power BI. Exceptional leadership, collaboration, and communication skills - able to align teams around a shared vision and deliver results under pressure. Highly analytical mindset with a passion for innovation, testing, and continuous improvement.
Description
Job description / Role
Job Type
Full Time
Job Location
UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Travel, Hotel & Tourism
Job description
The performance marketing lead will be responsible for leading Etihad’s digital performance strategy across all paid channels to drive measurable business growth and efficiency. This role is responsible for developing an integrated acquisition and conversion strategy across always on paid social, display, programmatic, and affiliate channels, ensuring all activities align with commercial priorities and brand objectives. Acting as a bridge between data, creative, and media, the performance marketing lead will combine analytical rigor with creative problem-solving to maximize ROI, revenue, and long-term customer value. The ideal candidate is both a strategist and an operator - comfortable defining vision, managing budgets, and empowering a cross-functional team to deliver excellence on a scale.
Responsibilities include:
Lead the strategy, planning, and execution of always on paid digital channels to drive revenue growth and cost efficiency.
Manage and mentor a team of channel leads and specialists, fostering a high-performance, data-driven culture.
Define annual and quarterly performance marketing targets in alignment with commercial goals and global campaign plans.
Oversee multi-million-dollar digital budgets, ensuring optimal allocation and pacing to deliver maximum ROI.
Collaborate closely with analytics, data, and finance teams to build accurate forecasting, attribution, and reporting models.
Partner with brand, marketing, CRM, and e-commerce teams to ensure consistent messaging and seamless customer journeys across channels.
Evaluate and onboard new tools, technologies, and partners to advance automation, audience targeting, and creative optimization.
Establish a rigorous A/B testing and experimentation roadmap to continuously improve performance metrics and customer acquisition efficiency.
Analyze performance data and present actionable insights to senior leadership, influencing future strategy and investment.
Ensure all campaigns adhere to data privacy regulations, brand standards, and internal governance processes.
Foster and maintain a close and collaborative working relationship with our media buying agency and digital vendors such as Google and TikTok.
Work with the agency to create annual joint business plans for each channel and report on their effectiveness on a quarterly basis.
Qualifications
Minimum 7 years of experience in digital or performance marketing, with at least 3 years in a managerial or leadership role.
Proven track record of managing multi-channel campaigns and large digital media budgets (USD 20M+ annually).
Experience in airline, travel, or e-commerce sectors preferred.
Bachelor’s degree in marketing, business, or a related field; master’s degree is an advantage.
Commercial understanding of paid social, programmatic, PPC, SEO, and affiliate ecosystems, with hands-on experience in at least two channels.
Strong command of analytics and data tools such as Adobe Analytics, GA4, SA360, Meta Ads Manager, DV360, BigQuery, and LookerStudio/Power BI.
Exceptional leadership, collaboration, and communication skills - able to align teams around a shared vision and deliver results under pressure.
Highly analytical mindset with a passion for innovation, testing, and continuous improvement.
Additional information
Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
Recruitment fraud alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
About the Company
Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.
With Etihad, everyone who flies with us is welcomed as our guest.
This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.
Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.
Apply Now