✨ AI Summary
We are seeking a dynamic Content Head / Content Lead to lead and manage our Copywriting and Social Media Content teams. The role involves developing content strategies, managing editorial and social media calendars, and ensuring content quality and brand consistency. You will collaborate with Design, Performance Marketing, and Account Management teams, define and track content KPIs, and provide coaching and mentorship to team members. This position requires a deep understanding of e-commerce, social media, and consumer trends to maintain competitive content.
Key requirements include at least 2+ years of experience in content leadership or lead copywriter roles within a digital agency, specifically targeting the Saudi E-commerce market. Fluency in written Arabic and strong English proficiency are essential, along with a thorough understanding of the Saudi audience, consumer behavior, and regional trends. Expertise in major social media platforms and e-commerce content best practices, coupled with a conversion-driven mindset and excellent leadership, project management, and communication skills, are vital for success in this full-time, hybrid role.
Requirements
Experience: At least 2+ years of proven experience in a content leadership or lead copywriter role within a digital agency targeting the Saudi E-commerce market.Language Mastery: Impeccable native-level written Arabic skills with strong English proficiency.Market Insight: Deep understanding of the Saudi audience, consumer behavior, regional dialects, and trending culture in the GCC.Platform Expertise: Strong knowledge of major social media platforms (TikTok, Snapchat, Instagram, X) and E-commerce content best practices.Conversion-Driven Mindset: Solid grasp of how direct response copywriting supports performance marketing and drives sales/conversions.Leadership Skills: Excellent project management, deadline adherence, communication, and team management capabilities.
Description
● Lead, mentor, and manage the daily workflow of the Copywriting team and the Social Media Content team.● Develop content strategies and editorial/social media calendars per client, aligned with campaign and sales objectives.● Review and approve copy and social media content before publishing to ensure quality and brand consistency.● Coordinate with the Design, Performance Marketing, and Account Management teams to ensure integrated campaigns.● Ensure all content aligns with each brand’s tone of voice and communication guidelines.● Define and track content KPIs (engagement, reach, conversion-supporting content, turnaround time).● Provide coaching, mentorship, and performance feedback to team members.Stay updated on e-commerce, social media, and consumer trends to keep content competitive● Analyze content performance and provide regular reports on engagement, reach, and team output to management.Collaborate with the Performance Marketing team to support A/B testing with copy variations.● Team Leadership:Set individual and team goals, conduct regular 1:1s and performance reviews, and build a collaborative, feedback-driven team culture across both teams.