✨ AI Summary
This role is for a Mobile Applications Growth Marketer/ASO Specialist/Paid Ads Marketer to develop and execute mobile app growth strategies. The primary responsibilities include driving user acquisition through paid and organic channels, planning and managing campaigns across platforms like Google, Meta, and TikTok, and optimizing app store listings through ASO. The marketer will also monitor app performance, analyze data for growth opportunities, conduct A/B testing, and stay updated with mobile marketing trends. The ideal candidate has 2-5 years of experience in mobile app growth or digital marketing, with strong knowledge of ASO, user acquisition, and performance marketing, and experience with analytics tools and ad platforms.
Develop and execute mobile app growth strategiesDrive user acquisition through paid and organic channelsPlan and manage campaigns across Google, Meta, TikTok, and other platformsConduct ASO (App Store Optimization) and optimize app store listingsMonitor app performance, downloads, retention, conversions, and LTVAnalyze data and identify opportunities for growthConduct A/B testing and optimize campaigns and creativesStay updated with mobile marketing trends and best practices
Requirements
2–5 years of experience in mobile app growth or digital marketing
Strong knowledge of ASO, user acquisition, and performance marketing
Experience with analytics and marketing tools such as GA4, Firebase, AppsFlyer, or similar
Experience with Google Ads, Meta Ads, TikTok Ads, or similar platforms
Strong analytical, creative, and problem-solving skills
Good communication and teamwork skills
Understanding of iOS and Android app ecosystems
Description
Develop and execute mobile app growth strategiesDrive user acquisition through paid and organic channelsPlan and manage campaigns across Google, Meta, TikTok, and other platformsConduct ASO (App Store Optimization) and optimize app store listingsMonitor app performance, downloads, retention, conversions, and LTVAnalyze data and identify opportunities for growthConduct A/B testing and optimize campaigns and creativesStay updated with mobile marketing trends and best practices