Requirements
Requires a Bachelor's degree in Marketing, Business, Statistics, or Communications, with 0 years of experience in market research. Must possess strong analytical and communication skills, proficiency in research and data analysis software, and the Microsoft Office Suite. Knowledge of event and production industry trends is a plus, as is attention to detail and the ability to work under tight deadlines.
Description
Position OverviewThe Market Researcher will play a key role in gathering, analyzing, and interpreting data to support event concepts, production strategies, and client campaigns. This role requires a mix of analytical thinking, curiosity, and creativity to turn market insights into actionable strategies for our clients and internal teams.Key ResponsibilitiesConduct research on market trends, competitors, audience preferences, and industry developments related to events, marketing, and production.Collect and analyze data to identify opportunities for new services, event concepts, and production ideas.Prepare market reports, presentations, and recommendations for clients and internal stakeholders.Support the development of proposals and pitches with relevant data, statistics, and insights.Monitor industry benchmarks and best practices to maintain competitive advantage.Conduct surveys, focus groups, and interviews to gather customer feedback.Track performance of past events and campaigns to measure ROI and recommend improvements.Collaborate with account managers, creative teams, and production teams to ensure research aligns with client needs and agency objectives.RequirementsBachelor's degree in Marketing, Business, Statistics, Communications, or related field.0 years of experience in market research, ideally within the events, marketing, or creative industries.Strong analytical skills with the ability to interpret complex data.Excellent written and verbal communication skills.Proficiency in research tools, data analysis software, and Microsoft Office Suite.Knowledge of event and production industry trends is a plus.Attention to detail and ability to work under tight deadlines.Key CompetenciesData-driven and strategic thinker.Strong problem-solving abilities.Creativity in presenting insights.Ability to translate research findings into actionable business recommendations.