✨ AI Summary
This role is for a Vice President of Marketing Strategy Lead, focusing on Shopping Innovation and AI Strategy within the Digital Shopping team. The primary goal is to shape the next generation of how customers shop for banking products by leading innovation that uses AI to simplify the discovery, understanding, comparison, and selection of products. The position involves setting a vision to modernize consumer deposit shopping, leading agentic shopping strategy, and identifying opportunities to apply AI across the customer journey, from insight generation to personalization and experience orchestration. Responsibilities include developing a multi-year vision for shopping innovation, reimagining customer product evaluation, identifying high-value AI uses, translating technologies into strategies and roadmaps, defining the role of AI agents, championing responsible AI, partnering across departments, building an experimentation agenda, using customer data for insights, creating executive narratives, and defining meaningful outcomes. The role requires a Bachelor's degree in a related field, 7+ years of experience in digital strategy and innovation, hands-on AI fluency, understanding of agentic AI, strong problem-solving skills, and excellent communication abilities.
🎁 Benefits & Perks
Comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching.
Requirements
Bachelor's degree in marketing, business, strategy, analytics, design, technology, or related field. 7+ years of experience in digital strategy, customer experience, innovation, growth, or transformation. Demonstrated ability to translate ambiguous problems into clear vision and roadmaps. Hands-on AI fluency with experience applying AI to real workflows or customer experiences. Understanding of agentic AI capabilities and limitations. Proven ability to lead cross-functional initiatives and influence stakeholders. Strong customer-centered and analytical problem-solving skills. Experience designing and scaling test-and-learn programs. Excellent communication skills for executive presentations. Comfort operating with ambiguity.
Description
Help shape the next generation of how customers shop for banking products. Join the Becoming a Customer Digital Shopping team to lead bold, practical innovation that uses AI to make it easier for customers to discover, understand, compare, and choose the right products with confidence.
As a Vice President, Shopping Innovation & AI Strategy on the Digital Shopping team within Becoming a Customer, you will set the vision to modernize consumer deposit shopping. You will lead our agentic shopping strategy and identify broader opportunities to apply AI across the customer journey, from insight generation and content intelligence to personalization, decision support, experimentation, and experience orchestration.
Job Responsibilities
- Develop and lead the multi-year vision for shopping innovation, with agentic shopping as a core growth and customer experience priority.
- Reimagine how customers discover, evaluate, compare, and select banking products across public, authenticated, and assisted (in-branch) experiences.
- Identify and prioritize high-value uses of AI across the shopping journey, including customer insights, personalization, recommendations and decision support, content intelligence, experimentation, workflow automation, and agent-enabled experiences.
- Translate emerging technologies and changing customer behaviors into focused strategies, business cases, roadmaps, and near-term experiments.
- Define the role of AI agents in the shopping ecosystem, including where they should inform, recommend, personalize, or act—and where human judgment, customer consent, and controls must remain central.
- Champion responsible, customer-centered AI by establishing clear success measures, evidence standards, human-in-the-loop controls, and appropriate risk and compliance engagement.
- Partner across marketing, product, design, analytics, technology, legal, risk, and controls to align priorities, remove barriers, and deliver shared outcomes without direct authority.
- Build an experimentation agenda that tests customer value, commercial impact, trust, operational feasibility, and scalability before broader rollout.
- Use customer research, behavioral data, market intelligence, and competitive trends to identify unmet needs and inform strategic choices.
- Create compelling executive narratives that simplify complex ideas, frame tradeoffs, secure decisions, and sustain momentum across senior stakeholders.
- Define and report meaningful outcomes, including improvements in customer confidence, engagement, conversion, incremental account growth, and speed from insight to market.
Required Qualifications, Capabilities, and Skills
- Bachelor’s degree in marketing, business, strategy, analytics, design, technology, or a related field.
- 7+ years of experience leading digital strategy, customer experience, innovation, growth, or transformation initiatives.
- Demonstrated experience turning ambiguous customer or business problems into a clear vision, strategic choices, a roadmap, and measurable outcomes.
- Genuine, hands-on AI fluency beyond basic chat or content generation, with experience applying AI to real workflows, customer experiences, or decision processes.
- Working understanding of agentic AI, including multi-step workflows, tool use, data and source grounding, autonomy boundaries, human approval points, and failure modes.
- Practical judgment about when AI is ready to scale, when it requires additional controls or testing, and when a deterministic or human-led solution is more appropriate.
- Proven ability to lead complex cross-functional initiatives and influence senior stakeholders without relying on formal authority.
- Strong customer-centered and analytical problem-solving skills, with the ability to connect qualitative insight, behavioral data, and commercial outcomes.
- Experience designing and scaling test-and-learn programs, new digital capabilities, or modernized customer journeys.
- Excellent written and verbal communication skills, including the ability to translate technical concepts for non-technical audiences and create concise, executive-level presentations.
- Comfort operating with ambiguity, making informed decisions with incomplete information, and adjusting direction as evidence changes.