The role is pivotal in executing the overall marketing and communications for the Business Banking segment in the UAE, encompassing products such as NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. It focuses on the end-to-end development and execution of impactful marketing campaigns across multiple products and customer segments. The position leverages a comprehesive mix of markeing channels and techniques including Digital, Offline, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes and accelerate growth. |