Requirements
Education: Bachelor's degree in business administration.Years of experience: 8-10FMCG background is a must (Category Management).Experience in Shopper & Consumer Insights, Trade Marketing & sales Revenue Growth Management and business Analytics & Forecasting is a must.
Description
• Develop in-depth insights into shopper behavior, including their habits, motivations, and decision-making triggers.• Translate shopper insights into category strategies that enhance engagement and influence purchasing decisions.• Create and implement Customer-Facing Category Strategies and establish Perfect Store guidelines.• Collaborate with cross-functional teams to build annual category forecasts, ensuring accurate monthly projections and activity plans.• Design and oversee the yearly trade activity calendar aligned with category objectives across different channels.• Track category performance, providing trade support to sustain business growth and momentum.• Optimize trade spend budgets, manage promotional plans, oversee category management initiatives, and enhance profitability.• Define distribution targets to secure optimal market penetration for key SKUs.• Ensure product availability and visibility across various trade channels.