Requirements
Required Skills & Abilities:3-5 years in growth product management Proven success in driving engagement and revenue growth for B2B products such as payments, lending, or investments Strong understanding of loyalty products, customer engagement. Experience with P&L management or aligning product features to financial goals Proficiency in tools like SQL, Google Analytics, Mixpanel, or Amplitude Experience with A/B testing and experimentation design Exceptional communication and stakeholder management to balance user and business needs Entrepreneurial mindset with a user-first approach Ability to thrive in a fast-paced, dynamic environment
Description
Dsquares is more than just a loyalty program provider; our expertise lies in crafting loyalty solutions to give an unforgettable experience that keeps customers coming back for more. From concept to execution, we handle the entire loyalty journey, turning brands into beloved obsessions.With our tech-savvy team and a passion for innovation, we're not just building programs; we empower businesses to build lasting relationships with their customers.Our team is the heart of Dsquares. We believe that exceptional people create exceptional solutions. Our culture is built on openness, empowerment, and a shared passion for delivering extraordinary customer experiences. Join us and be part of a team that is redefining loyalty programs.More than rewards, we create experiences. And more than customers, we build advocates.Key Duties & Responsibilities: Develop and execute strategies to boost engagement, retention, and lifetime value (LTV) across Loyalty & customer engagement products like Manage the customer lifecycle, focusing on reactivation, churn reduction, and upselling opportunities Drive engagement strategies that directly impact revenue growth, including cross-selling financial products, increasing transaction frequency, and maximizing customer monetization Collaborate with commercial teams to translate business goals into measurable engagement KPIs (e.g., redemption rate) Prioritize initiatives that balance exceptional user experiences with commercial objectives Design and execute A/B tests, experiments, and iterative product improvements to optimize customer behaviors like repayment, investment, and spending Analyze key metrics such as activation rates, conversion rates, DAU/MAU, retention curves, and revenue per active user Lead the development of engagement-driving features, including: Personalized loyalty recommendations (e.g., prediction/recommendation of loyalty segments, campaigns, promotions, etc) Gamified rewards programs to incentivize transactions Push notifications and in-app nudges to encourage repeat usage Work with marketing, commercial, and data science teams to deliver campaigns and features that enhance user engagement and financial outcomes Use customer feedback and industry trends to create innovative solutions tailored to fintech users