Requirements
Proven experience in inbound marketing, content marketing, SEO, and content writing. Strong understanding of SEO, search intent, and inbound funnel strategy. Experience using Google Search Console, Google Analytics 4 (GA4), SEMrush, and Ahrefs. Excellent written English and storytelling skills, with experience creating conversion-focused marketing content. Strong research and analytical abilities are required, along with a portfolio showcasing inbound or SEO-driven content.
Description
Job description / Role
Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Marketing, Advertising & PR
About the role
At Pavago, one of our clients is hiring an inbound marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.
This is far more than a traditional SEO role.
You’ll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.
You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.
If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.
What you’ll own
Content creation & SEO
Create high-quality, value-driven content that educates prospects and builds authority.
Write SEO-optimized:
Blog articles
Landing pages
Website copy
Inbound marketing assets
Develop content aligned with search intent, buyer journey stages, and conversion goals.
Optimize content for:
Traditional search engines
AI-powered search experiences
Featured snippets and AI summaries
Continuously improve existing content based on rankings and performance data.
Inbound marketing
Execute inbound marketing initiatives across:
SEO
Content marketing
Lead magnets
Website conversion paths
Social content distribution
Build systems that connect:
Content
Engagement
Lead generation
Conversion
Support distribution through:
LinkedIn
X
Newsletters
Other relevant marketing channels
Collaborate on website and landing page optimization initiatives.
Lead magnets & conversion assets
Develop:
Guides
Playbooks
Checklists
Downloadable resources
Write conversion-focused:
CTAs
Landing pages
Thank-you pages
Nurture content
Improve conversion rates through stronger messaging and positioning.
Support ongoing inbound funnel optimization.
Research & content strategy
Research:
Industries
Competitors
Buyer pain points
Search opportunities
Identify content gaps and inbound growth opportunities.
Develop compelling content ideas backed by research.
Stay current on:
SEO best practices
AI-powered search
Content marketing
Distribution strategies
Analytics & optimization
Monitor performance using:
Google Analytics 4 (GA4)
Google Search Console
SEMrush
Ahrefs
Analyze:
Rankings
Organic traffic
Engagement
Conversions
Optimize content based on measurable performance.
Provide recommendations that improve inbound marketing results.
What success looks like
Consistent growth in qualified inbound leads.
Higher organic search visibility and rankings.
Increased landing page and lead magnet conversion rates.
High-performing, valuable content assets.
Strong contribution to pipeline from inbound channels.
Consistent delivery of high-quality inbound marketing initiatives.
What makes you a strong fit
You understand that inbound marketing creates demand—not just content.
You write content that educates, engages, and converts.
You understand SEO, AI-powered search, and modern buyer behavior.
You balance strategic thinking with hands-on execution.
You continuously improve performance using analytics and data.
You stay organized while managing multiple marketing initiatives.
Required experience & skills
Experience
Proven experience in:
Inbound marketing
Content marketing
SEO
Content writing
Strong understanding of:
SEO
Search intent
Inbound funnel strategy
Experience using:
Google Search Console
Google Analytics 4 (GA4)
SEMrush
Ahrefs
Excellent written English and storytelling skills.
Experience creating conversion-focused marketing content.
Strong research and analytical abilities.
Portfolio showcasing inbound or SEO-driven content.
Nice to have
Agency or B2B marketing experience.
Experience building and promoting lead magnets.
Familiarity with LinkedIn content distribution.
Understanding of AI-powered search optimization.
Experience improving website conversion rates and inbound lead generation.
Tech stack
Google Analytics 4 (GA4)
Google Search Console
SEMrush
Ahrefs
LinkedIn
ChatGPT
AI writing & research tools
What a typical day looks like
Write and optimize blogs, landing pages, and website content.
Research search trends, competitors, and keyword opportunities.
Build lead magnets and conversion-focused assets.
Review SEO and content performance data.
Optimize existing content based on rankings and analytics.
Collaborate with marketing teams on inbound campaigns.
Improve inbound funnels and content distribution strategies.
In short: You’ll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization into qualified pipeline and measurable business growth.
Key metrics for success (KPIs)
Growth in organic traffic.
Qualified inbound leads generated.
Improved keyword rankings and search visibility.
Landing page and lead magnet conversion rates.
Engagement and performance of inbound content.
Pipeline contribution from inbound marketing.
Consistent execution of high-quality inbound campaigns.
Why this role stands out
Direct ownership of inbound marketing strategy and execution.
Opportunity to build scalable content and demand generation systems.
Work across:
SEO
Content marketing
AI search optimization
Lead generation
Conversion optimization
Fully remote role with long-term growth opportunities.
Career progression into:
Senior inbound marketer
Content marketing manager
SEO manager
Demand generation manager
Growth marketing lead
Interview process
Application review
Spark Hire intro video (3–5 minutes)
Practical inbound marketing assessment
Client interview
Offer & onboarding
What happens after you apply
After submitting your application, you’ll receive an invitation to record a short 3–5 minute intro video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.
Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your experience with inbound marketing, SEO, content creation, lead generation, and conversion optimization. You’ll also have the opportunity to highlight campaigns you’ve worked on, how you’ve improved organic growth, and how you’ve used AI tools to enhance content creation, research, and marketing workflows. Your video will be reviewed by the hiring team before moving to the practical assessment and client interview.
You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.
Please keep an eye on your inbox and spam folder for your invitation after applying.
Apply now
If you’re passionate about building inbound marketing systems, creating high-impact content, and turning search traffic into qualified pipeline, we’d love to hear from you. Apply today and help drive measurable business growth through modern inbound marketing.
Apply Now