Description
Job description / Role
Job Type
Full Time
Job Location
Abu Dhabi, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Travel, Hotel & Tourism
Position summary
Role overview
The Marketing Executive is responsible for managing and growing the hotel’s digital presence across all social platforms, with a strong focus on storytelling, engagement, and brand consistency. Working closely with the Marketing Manager and supporting all hotel departments - especially Food & Beverage - this role develops and executes creative social media strategies that showcase the hotel’s experiences, outlets, events, and lifestyle offerings.
Qualifications & skills
Bachelor’s degree in Marketing, Communications, Media, Hospitality, or a related field.
2–3 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands.
Strong understanding of social media platforms, trends, and best practices.
Proficiency in content creation tools such as Adobe Creative Suite, Canva, Lightroom, Premiere Pro, or similar.
Strong storytelling, copywriting, and visual communication skills.
Experience in photography and videography is highly desirable.
Excellent organizational skills with the ability to manage multiple projects and deadlines.
Creative, proactive, and detail-oriented with a passion for hospitality and lifestyle branding.
Key responsibilities
Social media strategy & content execution
Develop, plan, and execute engaging social media content across Instagram, Facebook, LinkedIn and other relevant platforms.
Create high-quality photo, video, and written content aligned with brand guidelines and marketing objectives.
Write compelling captions, posts, and stories that reflect the hotel’s lifestyle, F&B offerings, and guest experiences.
Manage and maintain the monthly content calendar in coordination with the Marketing Manager.
Content creation & storytelling
Support and lead content shoots across hotel departments, with a strong focus on lifestyle, rooms, events, and F&B.
Collaborate with chefs, restaurant teams, and operational departments to capture authentic moments.
Work with internal teams or external creators to produce visually engaging and on-brand content.
Adapt content into platform-specific formats to maximize reach and engagement.
Community management & engagement
Monitor and manage all social media channels, responding to comments, messages, and guest inquiries in a timely and professional manner.
Build and grow the online community by encouraging engagement and fostering brand loyalty.
Manage online reputation by monitoring mentions, reviews, and guest feedback across platforms.
Brand consistency & quality control
Ensure all content aligns with Le Méridien’s brand identity, tone of voice, and visual standards.
Work closely with the Marketing Manager for content approvals prior to publishing.
Maintain a consistent and premium visual and storytelling standard across all platforms.
Analytics & reporting
Track, analyze, and report on social media performance, including engagement, reach, and growth metrics.
Provide insights and recommendations to improve content strategy and campaign performance.
Stay up to date with social media trends, algorithm changes, and competitor activity.
Coordination & collaboration
Liaise with photographers, videographers, influencers, and creative partners when required.
Support wider marketing campaigns, hotel promotions, and seasonal initiatives.
Collaborate with all hotel departments to identify content opportunities and stories.
Working conditions & reporting
The role reports to the Marketing Manager.
Works closely with all hotel departments, especially F&B, Rooms, and Events teams.
Standard working hours with flexibility for shoots, events, and operational needs.
Salary: negotiable depending on experience and skills.
About Le Méridien
Le Méridien celebrates the art of travel, culture, and discovery. Our guests are curious, creative, and cosmopolitan, seeking authentic experiences and moments to savour the good life. Join us and be part of a dynamic, global team dedicated to delivering inspiring and memorable guest experiences.
Why join Le Méridien
Be part of a global brand that values creativity, culture, and innovation.
Work in a dynamic environment where storytelling brings guest experiences to life.
Collaborate with passionate teams across hospitality, F&B, and events.
Access Marriott International’s global network for career growth and development.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savour the destination. We provide authentic, chic and memorable service along with experiences that inspire guests to savour the good life.
We’re looking for curious and creative people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create memorable experiences, we invite you to explore career opportunities with Le Méridien. In joining Le Méridien, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
About the Company
Marriott International is the world's largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and reported revenues of nearly $14 billion in fiscal year 2015. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott.
The company operates and franchises hotels and licenses vacation ownership resorts under 30 brands. Marriott International has more than 500,000 people working worldwide at managed or franchised properties, as well as at corporate offices. The company has been consistently recognized as a top employer and for its superior business ethics.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
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