Requirements
Bachelor's degree in Marketing, Business, or a related field. 5-8+ years of experience in paid media buying/performance marketing and portal marketing. Proven track record of managing large advertising budgets and achieving ambitious ROI targets. Proven experience managing property portal listings and campaigns. Experience working in the UAE/GCC markets. Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Strong analytical and data interpretation skills. Advanced experience with Google Analytics, Tag Manager, and other tracking tools. Advanced working knowledge of AI-driven bid automation, predictive analytics, and generative ad creative tools. Deep understanding of bidding strategies, funnels, and conversion rate optimization. Excellent communication, stakeholder management, and presentation skills.
Description
About Us:We are a leading real estate development company, recognized for delivering exceptional projects globally and setting new benchmarks in the industry.We are seeking a highly strategic and data-driven Growth, Performance & Portals Lead to drive our digital marketing efforts and maximize our brand presence across key property portals. In this pivotal role, you will own the end-to-end performance marketing strategy, from paid media acquisition to portal management, with a sharp focus on lead generation, ROI, and market share growth.You will lead the charge in optimizing our digital footprint, leveraging AI-powered tools for predictive analytics and automation, and ensuring our listings dominate the UAE/GCC digital property landscape. The ideal candidate is a hybrid of a performance marketer, a strategist, and a market analyst who thrives on data and is obsessed with driving tangible business results.Key Responsibilities:1. Paid Media Strategy & ExecutionDevelop & Implement: Design and execute comprehensive paid media strategies across Google, Meta, LinkedIn, TikTok, and programmatic channels to achieve ambitious business goals.Audience & Channel Strategy: Identify and define high-value target audiences, selecting the optimal channel mix for maximum impact.Budget Management: Allocate and manage large advertising budgets effectively across platforms to maximize ROI and achieve CPL targets.Continuous Optimization: Refine strategies based on performance data, market trends, and real-time insights to stay ahead of the curve.2. Portals Strategy & ManagementMaximize Visibility: Develop and execute strategies to ensure superior brand visibility and lead generation across property portals.Listing Optimization: Manage and optimize all property listings for accuracy, engagement, and conversion, ensuring they stand out to potential buyers and renters.Partnerships & Expansion: Identify new portal opportunities and forge strategic partnerships to expand market reach.Advertising Products: Plan and manage portal advertising products, including featured listings, banners, and boost packages, evaluating performance to optimize spend.Competitor Tracking: Monitor competitor listings and positioning to identify opportunities and adjust strategies proactively.3. Campaign Execution & OptimizationLaunch & Manage: End-to-end management of paid campaigns, including setup, audience targeting, bidding strategies, and creative development.Technical Execution: Ensure flawless tracking and tagging (pixels, conversion tracking) to enable accurate performance measurement.A/B Testing: Conduct rigorous A/B testing on creatives, copy, and targeting to continuously improve CTR, CPA, and ROAS.Advanced Optimization: Utilize AI-assisted tools for bid automation, predictive performance modeling, and real-time spend optimization.Retargeting: Implement sophisticated retargeting and audience segmentation strategies to nurture leads and move them through the funnel.4. Data Analysis & ReportingPerformance Tracking: Track and report on campaign and portal performance using analytics tools (e.g., Google Analytics, Tableau).Insight Generation: Prepare detailed performance reports with actionable insights and clear recommendations to stakeholders.Trend Identification: Use data to identify trends, opportunities, and potential risks to inform strategic decisions.Presentations: Present performance results and strategic plans clearly and effectively to key stakeholders.5. Market Intelligence & Audience InsightsConsumer Behavior: Understand UAE/GCC consumer behavior and digital trends to inform all strategies.Competitor Benchmarking: Conduct thorough competitor and market research to identify high-performing audience segments and best-in-class strategies.Stay Updated: Remain current on portal algorithms, new features, and digital property trends to ensure our strategies remain innovative.6. Stakeholder & Agency ManagementInternal Collaboration: Partner with internal teams (Marketing, Creative, Content) to ensure cohesive campaign execution.External Management: Manage relationships with external agencies and media partners, providing clear briefs and ensuring timely delivery of campaign assets.Qualifications & Experience:Bachelor's degree in Marketing, Business, or a related field.5–8+ years of experience in paid media buying/performance marketing and portal marketing.Proven track record of managing large advertising budgets and achieving ambitious ROI targets.Proven experience managing property portal listings and campaigns.Experience working in the UAE/GCC markets.Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.Strong analytical and data interpretation skills; ability to translate complex data into actionable strategies.Advanced experience with Google Analytics, Tag Manager, and other tracking tools.Advanced working knowledge of AI-driven bid automation, predictive analytics, and generative ad creative tools.Deep understanding of bidding strategies, funnels, and conversion rate optimization (CRO). Excellent communication, stakeholder management, and presentation skills. Ability to thrive in a fast-paced, results-driven environment. Relevant certifications (e.g., Google Ads, Meta Blueprint) are a distinct advantage.