Requirements
The ideal candidate will have a Bachelor's degree in Marketing, Communications, Digital Media, or Advertising, with strong Arabic and English communication skills. Experience in developing campaigns from brief to execution and evaluation, understanding of audience segmentation and platform-specific storytelling, and strong creative thinking, coordination, and project management skills are required. A portfolio showcasing campaign concepts and contributions is essential.
Description
Job PurposeWe are looking for a creative Social Media Campaign Specialist who can turn communication objectives into compelling digital campaigns.You will develop campaign concepts, plan content across platforms, and coordinate delivery with creative contributors. The ideal candidate combines strong storytelling with audience insight, clear planning, and the ability to evaluate results.Applications are welcome from experienced professionals and outstanding graduates with strong campaign projects, relevant internships, or a compelling portfolio.Key ResponsibilitiesDevelop social media campaign concepts aligned with defined communication objectives.Identify target audiences, key messages, suitable platforms, and relevant content formats.Prepare campaign briefs, content plans, publishing schedules, and delivery timelines.Develop creative ideas for short-form videos, visual content, and interactive formats.Coordinate with editors, designers, videographers, and other contributors throughout campaign delivery.Ensure campaign materials follow agreed messaging, brand guidelines, and approval processes.Coordinate organic activity with paid amplification where required.Monitor campaign performance and recommend improvements during execution.Prepare post-campaign reports covering results, lessons learned, and recommendations.Track emerging trends and assess their relevance to campaign objectives.Candidate RequirementsBachelor's degree in Marketing, Communications, Digital Media, Advertising, or a related discipline.Strong Arabic and English communication and presentation skills.Ability to develop a campaign from initial brief through execution and evaluation.Understanding of audience segmentation, platform-specific storytelling, and campaign measurement.Strong creative thinking, coordination, and project management skills.A portfolio showing campaign concepts, execution, and the candidate's individual contribution.Relevant professional experience is preferred; outstanding graduates with strong practical projects will also be considered.Academic distinction, creative awards, and meaningful internships are an advantage.