Description
Brand Management & Visual DesignMaintain and evolve MAKE’s brand guidelines.Ensure consistency of visual language across all platforms and departments.Lead internal brand reviews and visual alignment workshops when required.Secure a consistent brand appearance according to MAKE’s corporate identity guidelines across all published media and content.Visually optimize company pages within social media platforms to increase visibility, brand awareness, and online reputation in line with branding guidelines.Marketing & Communication CollateralDesign marketing collateral including posters, flyers, brochures, reports, and presentations.Design corporate material such as PowerPoint presentations, packaging, labelling, collateral, signage, and any other branded material.Design and format documents and forms used in operations, education, and community programming.Develop newsletter layouts and campaign visuals in collaboration with the Comms and Community Lead.Social Media & Content CreationCreate engaging, brand-consistent content for social media including posts, stories, templates, and animations.Create relevant, original, high-quality content (photos, videos, graphics) that builds meaningful connections and encourages community engagement.Together with the Comms and Community Lead, coordinate visual content creation and campaign design to support organizational activities.Identify and improve organizational knowledge in creating content to support communications and social media.Photography, Media & DocumentationDocument classes, events, and maker projects with a clear and natural style.Edit and archive media for ongoing use in content and documentation.Maintain MAKE’s image bank and support visual storytelling needs.Environmental Branding & Facility DesignLead branding for the MAKE facility including environmental graphics, signage, retail space layouts, and packaging.Coordinate with vendors or installers to deliver spatial branding elements.Collaboration & Project ManagementWork closely with the Comms and Community Lead to align messaging and visual tone.Guide and support freelance designers or junior team members when necessary.Manage timelines and version control for all design outputs.Perform other duties as assigned by the Direct Manager.Marketing Channels & Campaign SupportThe role supports visual content development across multiple marketing channels including:FacebookTwitterInstagramYouTubeSnapchatLinkedInOther channels as required by operationsTogether with the Comms and Community Lead, create artwork to support:Product DevelopmentEducation & Featured ClassesFacilities & EquipmentYouth and STEAM ProgrammingMonthly and Seasonal OffersMakerspace NewsHolidays / Opening Hours