✨ AI Summary
The Brand Insights Lead is a strategic actor responsible for transforming complex data from social listening, competitor benchmarking, and proprietary research into actionable brand intelligence. This role involves designing and managing global brand tracking programs to monitor perception and performance across key markets, collaborating with cross-functional teams and external agencies.
The ideal candidate must have 5+ years of experience in brand strategy or research, strong expertise in data manipulation and analysis using SQL, Python, and advanced Excel, and proficiency in visualization tools like Tableau. The core responsibility is to synthesize data into compelling narratives that guide strategic decision-making for brand health and marketing investment.
Requirements
The role requires a minimum of 5+ years of professional experience in brand strategy, marketing research, or marketing analytics, ideally within a global organization. Key technical requirements include expertise in SQL, advanced Excel, Python for NLP, and proficiency in dashboarding tools like Tableau or Power BI. Candidates must also possess strong analytical and communication skills to translate technical findings into executive narratives.
Description
This role serves to synthesize insights from social listening, competitor benchmarking, and proprietary brand research to guide strategic decision-making. By translating metrics into compelling narratives, you bridge the gap between data science and brand strategy. You will partner with cross-functional teams and external agencies to ensure our brand remains a high-performing asset that drives long-term business growth and market resonance.