✨ AI Summary
Virtusa is seeking a Lead Software Engineer with extensive experience in customer segmentation and analytics to join their team in Dubai, UAE. This role involves establishing customer segmentation frameworks, driving customer analytics and profiling, and translating insights into targeted propositions to enhance acquisition, engagement, retention, and pricing decisions. The ideal candidate will possess 8-11 years of relevant experience, with strong skills in customer segmentation strategy, customer analytics, advanced data analysis, behavioral profiling, BI/reporting, and CVM.
Requirements
Requires 8-11 years of relevant experience in customer segmentation strategy, customer analytics, advanced data analysis, behavioral profiling, BI/reporting, and CVM. The candidate should be able to establish customer segmentation frameworks, drive customer analytics and profiling, and translate insights into targeted propositions.
Description
Senior segmentation/analytics leader able to establish customer segmentation frameworks, drive customer analytics and profiling, translate insights into targeted propositions, and improve acquisition, engagement, retention and pricing decisions.8–11 years relevant experience. Strong customer segmentation strategy, customer analytics, advanced data analysis, behavioural profiling, BI/reporting and CVM.