Performance Marketing Specialist

🏢 B.TECH
📍 Cairo, EgyptFull-timeOn-site
📅 Posted: 1mo ago🔄 Updated: 1mo ago
CV%
✨ AI Summary
The Performance Marketing Specialist will assist in managing and optimizing paid digital campaigns across platforms like Meta, Google, and TikTok. Key responsibilities include monitoring campaign performance, supporting promotions, coordinating with internal teams for campaign execution, tracking website user behavior, and preparing performance reports with insights. The role also involves ensuring proper tracking and tagging, and staying updated on e-commerce and digital trends.
Required Skills
Business, Sales & Management
○Google Ads○Meta Ads○Marketing Strategy○Trade Marketing○Marketing Analytics○Digital Marketing
Information Technology
○Google Analytics
Productivity & Workplace Tools
○Excel○Google Sheets
Soft Skills & Professional Competencies
○Data Analysis
Other
○ROAS○CTR○UTM parameters○ads○pixels○conversions○performance reports○utm
Finance, Legal & Governance
○CPA
Design, Content & Media
○Social Media Management
Requirements
Basic knowledge of performance marketing platforms (Google Ads, Meta Ads)Familiarity with analytics tools (Google Analytics is a plus)Strong analytical mindset and attention to detailGood Excel/Google Sheets skillsAbility to work in a fast-paced environment
Description
Assist in managing and optimizing paid digital campaigns (Meta, Google, TikTok, etc.)Monitor daily campaign performance (ROAS, CPA, CTR, conversions) and flag issuesSupport in product-level promotions and online offers executionCoordinate with internal teams (content, design, E-comm) to ensure campaigns go live correctlyTrack website performance and user behavior using analytics tools (GA4, Meta Ads Manager, etc.)Prepare regular performance reports with insights and recommendationsSupport A/B testing for ads, landing pages, and creativesEnsure proper tracking and tagging (pixels, events, UTM parameters)Stay updated on e-commerce and digital trends
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🎯 Overalli74%
⚡ Skillsi85%
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Ontology Match: 85.0
Matched:✓ Requirements Matching✓ Ontology Skills Mapping
📜 Eligibilityi49%
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Local: 19600%
🏗️ Career Fiti91%
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Seniority: 91.0
📋 Requirementsi67%
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Domain: 67.0
🔥 Motivationi78%
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Title Fit: 78.00