✨ AI Summary
Eternal Yield International is seeking a Marketing Manager to tell the Eterna story and help families discover the importance of preserving their digital legacy. The role involves developing and executing comprehensive marketing campaigns, creating compelling content, managing social media, and planning email marketing. Key responsibilities include analyzing marketing performance, collaborating with the product team on go-to-market strategies, and managing influencer relationships.
Essential qualifications include 4+ years of digital marketing experience (preferably B2C), strong content creation skills, proficiency in marketing automation tools, social media management, and analytics tools. Excellent storytelling, copywriting, and project management skills are also required. Preferred qualifications include experience marketing family or lifestyle products, a background in emotional or cause-driven marketing, and knowledge of SEO and content marketing best practices.
Requirements
Requires 4+ years of digital marketing experience, preferably B2C, with strong content creation skills across various formats. Must be proficient in social media management and advertising, possess a data-driven approach with experience in analytics tools, and have excellent storytelling and copywriting abilities. Project management skills and ability to handle multiple campaigns are essential. Experience with marketing automation tools is also required.
Description
About This RoleTell the Eterna story and help families discover the importance of preserving their digital legacy. Create compelling campaigns that resonate with families worldwide and drive meaningful engagement.Key Responsibilities Develop and execute comprehensive marketing campaigns across multiple channels Create compelling content that tells authentic family stories Manage social media presence and community engagement Plan and execute email marketing campaigns and automation Analyze marketing performance and optimize campaigns for ROI Collaborate with product team on go-to-market strategies Manage relationships with influencers and brand partners Coordinate marketing events and webinarsRequirementsEssential Qualifications 4+ years of digital marketing experience, preferably B2C Strong content creation skills across various formats Experience with marketing automation tools (HubSpot, Mailchimp, etc.) Proficiency in social media management and advertising Data-driven approach with experience in analytics tools Understanding of family dynamics and emotional marketing Excellent storytelling and copywriting abilities Project management skills and ability to handle multiple campaignsPreferred Qualifications Experience marketing family or lifestyle products Background in emotional or cause-driven marketing Knowledge of SEO and content marketing best practices Experience with video content creation and editing Understanding of international marketing and cultural sensitivity