Requirements
The role requires hands-on CRM campaign setup and execution across various channels, proficiency in CRM platforms like MoEngage, Braze, or Salesforce, and experience with audience segmentation, targeting, and lifecycle campaigns. Strong data analysis skills for campaign performance measurement and optimization, knowledge of lifecycle marketing and customer retention strategies, and familiarity with A/B testing are essential. The candidate must also understand GDPR compliance and collaborate effectively with cross-functional teams.
Description
Role Summary: Senior CRM Executive responsible for UA BAU campaign planning and execution while focusing on Automated journeys set-up across regions and brandsKey Success Drivers including Accountabilities and Responsibilities:Contribute strategically (20%) while focusing primarily on execution (80%).Support the planning and execution of CRM initiatives across GMG's brands.Ensure customer engagement programs are delivered on time, data-driven, and aligned with brand objectives.Assist in designing lifecycle strategies to enhance customer experience.Manage day-to-day campaign briefing, execution, reporting, and platform optimisation.Drive improvements in customer retention, personalization, and customer lifetime value (CLV)People Management: Actively contribute to a collaborative and high-performing CRM team culture.Share best practices, campaign learnings, and insights to support peer development.Take ownership of assigned projects, ensuring accountability and reliability.Participate in training sessions and continuously build CRM expertise.Support onboarding of new team members by providing knowledge transfer on tools and processes.Functional/ Technical Competencies: - Hands-on CRM campaign setup and execution across channels (email, push, in-app, SMS).- Proficiency in CRM platforms (MoEngage, Braze, Salesforce, or similar).- Audience segmentation and targeting for BAU and lifecycle campaigns.- Ability to translate business briefs into clear creative and executional requirements.- Strong data analysis skills to measure campaign performance and identify optimisations.- Knowledge of lifecycle marketing and customer retention strategies.- Familiarity with A/B testing and test-and-learn methodology.- Attention to detail with strong QA and error-prevention practices.- Understanding of GDPR and regional data privacy compliance.- Collaboration and coordination with cross-functional teams (content, design, ecommerce, merchandising).Experience: - Hands-on knowledge of CRM platforms (MoEngage, Braze, Salesforce, or similar).- Strong understanding of lifecycle marketing and campaign execution.- Data-driven mindset with reporting and analytics experience.- Excellent organizational skills to manage multiple campaigns simultaneously.- Strong communication and collaboration skills.