Requirements
The F&B Marketing Executive will be responsible for assisting in the planning and execution of marketing campaigns, managing social media platforms, coordinating marketing activities, conducting outlet visits to monitor marketing materials, ensuring brand guideline compliance, and supporting content creation. The role requires strong understanding of marketing principles, proficiency in social media and digital marketing tools, excellent communication, organizational, project management, analytical, and creative skills.
Description
Responsibilities:Assist in planning and executing integrated marketing campaigns across digital, print, and instore platforms Manage social media platforms, schedule content calendars, monitor engagement, and respond to customer interactions Coordinate marketing activities from briefing through execution, ensuring projects are completed accurately and within agreed timelines. Conduct regular outlet visits to monitor the implementation and condition of marketing materials, promotions, and brand assets. Identify branding or marketing gaps within outlets and follow up on required corrective actions. Ensure all outlets are consistently following approved brand guidelines and marketing standards. Support in creating engaging content, including copy, visuals, newsletters, and promotional videos Coordinate events, activations, pop-ups, and sponsorship activities to boost brand visibility Monitor competitor campaigns, industry trends, and customer insights to support strategy development Track campaign performance, generate reports, and suggest improvements based on analytics Collaborate with design, sales, and operations teams to ensure consistent messaging across all touchpoints Assist in managing influencer partnerships and external agencies for campaigns and promotions Maintain and update marketing databases, mailing lists, and contact directories Ensure timely production and distribution of marketing materials, including brochures, menus, and signage Support the execution of loyalty programs, customer engagement initiatives, and seasonal promotions Prepare presentations and proposals for internal meetings and external partnerships Ensure compliance with branding guidelines and uphold quality standards across all assets Provide administrative support to the marketing manager/director on day-to-day tasks and projects Assist in developing marketing strategy plans and promotional calendars Analyse customer insights and market research to recommend new campaign ideas Support the creation of brand guidelines, tone of voice, and style references Track and report on competitor activity to identify opportunities and threats Assist with creative briefs and coordinate with creative teams for content production Maintain brand asset libraries, ensuring up-to-date and accessible resources Support cross-departmental projects with marketing input and collateral Help prepare marketing budget summaries and track campaign spending Assist in performance review of marketing campaigns and contribute to optimization strategies Monitor SEO performance and assist in optimising website content for better reach Support email marketing campaigns, including content creation, scheduling, and tracking results Help coordinate influencer and PR outreach campaigns to boost brand awareness Assist in producing case studies, testimonials, and success stories for marketing use Track trends in customer behaviour to identify potential opportunities for campaigns Coordinate with photographers/videographers for photoshoots and content production Assist in developing seasonal campaign concepts and creative content themes Support brand storytelling initiatives to ensure consistent brand voice across channels Skills:Strong understanding of marketing principles and campaign execution Proficiency in social media management and digital marketing tools Excellent written and verbal communication skills Strong organisational and project management abilities Analytical skills to measure campaign performance and generate insights Creativity and innovation in content and campaign ideas