Requirements
We are looking for an experienced brand builder with a proven track record in building, transforming, or scaling a culturally relevant consumer business. Ideally, candidates will have significant experience in fashion, sportswear, activewear, beauty, or lifestyle sectors, with a strong understanding of consumers, digital channels, and social culture. Experience in leading complex cross-functional initiatives and influencing senior stakeholders without direct line management is essential.
Description
Managing Director - Brand GrowthDubai The OpportunityThis is an opportunity to have significant influence over the direction and growth of a portfolio of consumer brands, with established central capabilities and specialist teams already in place.You will have the autonomy, visibility and responsibility to shape brand strategy, influence product and consumer direction and drive meaningful commercial growth.If you are a brand builder who wants to operate at the intersection of brand, product, culture and commercial growth, we would love to hear from you.The RoleYou will take strategic ownership of a portfolio of high-potential fashion and lifestyle brands, setting the direction and identifying where the biggest opportunities for growth sit.You will define the strategy for each brand and work across the wider organisation to turn that strategy into action.Key ResponsibilitiesBrand StrategyDefine the positioning, target consumer and long-term ambition for each brand.Build clear 12–24 month growth strategies and priorities.Identify opportunities across categories, markets, channels, pricing and customer segments.Ensure the brand proposition is clear and consistent across every consumer touchpoint.Brand GrowthDevelop strategies to increase awareness, demand, customer acquisition and brand equity.Identify opportunities across creators, ambassadors, partnerships, collaborations, PR, community and cultural moments.Build meaningful creator and talent ecosystems around each brand.Identify new and unconventional opportunities to drive relevance and growth.ProductWork closely with Product, Design and Buying to ensure the product reflects the brand strategy.Influence category priorities, product architecture, pricing and range development.Use consumer, cultural and commercial insights to shape future product decisions.Challenge where the product proposition is not meeting the opportunity.CommercialMaintain a clear understanding of revenue, margin, customer acquisition, retention, category and territory performance.Partner closely with Ecommerce and Trading to understand customer behaviour and commercial performance.Balance long-term brand building with short-term commercial priorities.Focus the organisation on the opportunities capable of creating significant growth.Content & CreativeWork with Content and Creative teams to establish a distinctive identity for each brand.Ensure campaigns, social, ecommerce, creators, packaging and partnerships communicate a consistent brand proposition.Benchmark the brands against leading global consumer businesses and continually raise the creative standard.Cross-Functional LeadershipAlign Product, Marketing, Content, Creators, Ecommerce, Trading and Operations around clear brand priorities.Establish clear ownership, accountability and KPIs.Identify and resolve gaps or conflicts between functions.Create a strong operating rhythm across the portfolio.Take overall accountability for the health, performance and growth trajectory of the brands.What We're Looking ForWe are looking for an experienced brand builder who has helped build, transform or scale a culturally relevant consumer business.You may currently be a Managing Director, General Manager, Brand Director, Commercial Director, VP or senior brand leader within a high-growth consumer business.Ideally, you will bring:Significant experience within fashion, sportswear, activewear, beauty, lifestyle or another consumer-led category.A proven track record of building or scaling brands.Strong understanding of consumers, digital channels and social culture.Excellent product, brand and commercial instincts.Experience working with creators, talent, partnerships and community.Strong commercial and analytical capability.Experience leading complex cross-functional initiatives without direct line management of every team involved.The ability to influence senior stakeholders and create alignment across an organisation.An entrepreneurial mindset and the ability to operate comfortably in a fast-moving environment.The judgement to identify what genuinely matters and where to focus.