Requirements
Required Skills for Success:Digital Marketing & Advertising Mastery: Proven expertise in Digital Marketing, Marketing, Digital Advertising, Advertising, and Ads, with a strong focus on Meta Ads.Pixel Proficiency: Deep understanding and hands-on experience with Meta Pixel implementation, event tracking, and troubleshooting.Audience Development Expertise: Demonstrated ability in Audience Development, including advanced segmentation, lookalike audiences, and custom audiences.Campaign Management Acumen: Extensive experience in end-to-end campaign management for Meta Ads, from strategy to execution and optimization.Performance Marketing Driven: A strong background in Performance Marketing, with a focus on achieving measurable ROI and KPIs.Analytical Prowess: Excellent analytical skills to interpret data, generate insights, and make data-driven decisions.Strategic Thinking: Ability to develop and execute effective digital advertising strategies.Communication Skills: Strong verbal and written communication skills to articulate strategies and report on performance.Education & Experience:While specific educational qualifications are not prescribed, a strong portfolio showcasing successful Meta Ads campaigns is essential.A minimum of 2-15 years of progressive experience in digital advertising, with a significant focus on Meta Ads, is required.Career Level Expectations:This role is designed for a seasoned professional at the Senior Management level, ready to take ownership, lead initiatives, and drive significant results.
Description
About UsNameer Wells is a leading water well drilling and humanitarian projects company dedicated to providing sustainable access to clean water in communities facing severe water scarcity. Through innovative engineering, transparency, and high-quality project execution, we help individuals and organizations create a lasting impact.We are looking for a results-driven Meta Ads Specialist to join our marketing team and help us scale our customer acquisition and online presence.Email your CV to nameerwells @ gmailResponsibilitiesPlan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.Generate qualified leads and maximize Return on Ad Spend (ROAS).Create audience targeting strategies, including retargeting and lookalike audiences.Conduct A/B testing on creatives, copy, landing pages, and campaign objectives.Monitor campaign performance and provide weekly performance reports with actionable insights.Collaborate with designers and content creators to produce high-converting ad creatives.Manage advertising budgets efficiently.Stay updated on Meta advertising trends, algorithm updates, and best practices.Track campaign performance using Meta Ads Manager, Meta Pixel, and conversion events.