Requirements
Previous experience in SEO, organic search, digital marketing, or a comparable role. Strong understanding of technical, on-page, and off-page SEO. Experience with keyword research and competitor analysis. Good understanding of website architecture, indexing, crawling, redirects, canonicalisation, and structured data. Experience with Google Search Console, Google Analytics (GA4) and professional SEO tools. Understanding of link building and backlink analysis. Strong analytical skills and ability to interpret SEO and website performance data. Good understanding of content strategy and search intent. Basic knowledge of HTML, CSS, JavaScript, and CMS platforms is an advantage. Awareness of how AI-powered search and LLMs are changing organic discovery. Excellent attention to detail and organisational skills. Ability to manage multiple websites, brands, and priorities. Ability to work independently and take ownership of SEO performance. Strong written and verbal communication skills. Fluent English; additional languages, particularly German or French, are an advantage.
Description
About the RoleWe are looking for a results-driven and analytical SEO & Organic Growth Specialist to strengthen the online visibility of our brands and drive sustainable organic growth. The objective is to generate qualified traffic that contributes to enquiries, bookings, sales, and long-term brand growth.You will be responsible for improving search rankings, increasing qualified website traffic, identifying new organic growth opportunities, and ensuring our websites are technically and structurally optimised for search engines and emerging AI-powered search platforms.The ideal candidate combines technical SEO knowledge, content optimisation, analytical thinking, and commercial awareness. You should be comfortable taking ownership of SEO projects and turning data into clear actions that improve traffic, visibility, and conversions.Your ResponsibilitiesDevelop and execute SEO strategies across multiple websites and brandsConduct keyword research and identify high-value search opportunitiesOptimise website pages, landing pages, product and experience pages for organic searchPerform regular technical SEO audits and coordinate necessary improvementsImprove site structure, internal linking, metadata, indexing, crawlability, and page performanceDevelop and implement on-page and off-page SEO strategiesIdentify content gaps and create SEO content plans based on search demand and commercial opportunitiesWork with content and marketing teams to optimise existing and new contentDevelop ethical link-building and digital authority strategiesMonitor backlinks and identify potentially harmful linksTrack keyword rankings, organic traffic, conversions, and overall SEO performanceMonitor competitors and identify opportunities to outperform them in organic searchWork with developers to resolve technical SEO issuesOptimise local search visibility where relevantSupport website migrations, redirects, new website launches, and structural changes from an SEO perspectiveMonitor algorithm and search-industry developments and adapt strategies accordinglyExplore and implement strategies for AI search visibility, Generative Engine Optimisation (GEO), and emerging search platformsPrepare regular reports highlighting performance, opportunities, issues, and recommended actionsYour ProfilePrevious experience in SEO, organic search, digital marketing, or a comparable roleStrong understanding of technical, on-page, and off-page SEOExperience with keyword research and competitor analysisGood understanding of website architecture, indexing, crawling, redirects, canonicalisation, and structured dataExperience with Google Search Console, Google Analytics (GA4) and professional SEO toolsUnderstanding of link building and backlink analysisStrong analytical skills and ability to interpret SEO and website performance dataGood understanding of content strategy and search intentBasic knowledge of HTML, CSS, JavaScript, and CMS platforms is an advantageAwareness of how AI-powered search and LLMs are changing organic discoveryExcellent attention to detail and organisational skillsAbility to manage multiple websites, brands, and prioritiesAbility to work independently and take ownership of SEO performanceStrong written and verbal communication skillsFluent English; additional languages, particularly German or French, are an advantageWe look forward to reviewing your application via LinkedIn!