✨ AI Summary
The Demand Generation Engine Manager will build and manage B2B lead-generation programs using tools like LinkedIn Sales Navigator, Google Ads, and data enrichment platforms. This role involves owning online and offline media buying, managing the performance vendor stack, and defining MQL/SQL criteria with Sales. Responsibilities include building a multi-touch attribution model, CRM tagging, and running demand dashboards to track cost per MQL and MQL-to-SQL conversion. The ideal candidate has 4+ years of experience in B2B demand generation or performance marketing, with a strong background in industrial, export, or commodity sectors, and proven expertise in attribution and lead routing.
Requirements
4+ years in B2B demand generation or performance marketing.At least 2 years in industrial, export, ingredients, or commodity-adjacent categories.Hands-on experience running LinkedIn ABM, Google Ads on B2B keywords, and trade-publisher media buys.Proven expertise in attribution work, UTM discipline, CRM tagging, and defining MQL/SQL gates with a sales counterpart.Strong written English and working Arabic.If you know how to turn marketing spend into qualified B2B industrial pipeline, we want to talk to you. Apply today.
Description
Demand Generation Engine: Build and run our B2B lead-gen program using LinkedIn Sales Navigator/ABM, Google search for industrial keywords, and data enrichment tools like Volza/tridge/panjiva .Media Buying & Management: Own all online and offline media buying, and manage our performance vendor stack (agencies, programmatic platforms, automation tooling).Pipeline & Handoff: Jointly set strict MQL and SQL definitions with Sales and maintain the lead routing flow into our Buyer Pipeline Master.Attribution Stack: Build our multi-touch attribution model and CRM tagging to accurately trace where every buyer and shipment originates.Performance Reporting: Run the weekly demand dashboard and monthly ROI reviews to track cost per MQL and MQL-to-SQL conversion