Description
Job description / Role
Job Type
Full Time
Job Location
UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
General Management
Company Industry
Retail
Overview of the role
We are looking for a hands-on product owner to build, integrate and scale Al-Futtaim Automotiveu2019s customer engagement platformu2014a connected layer that unifies customer data, journey orchestration and engagement across web, mobile, messaging, campaigns, service and AI-enabled interactions. This is product-and-build work, not programme or vendor management. The role requires someone who can personally design, integrate and iterate solutions across multiple enterprise systems, turning a fragmented set of tools into one coherent, AI-enabled platform. You will own the platform end-to-endu2014from architecture through build, launch, adoption and continuous optimization, creating a unified, predictive and personalized engagement layer that drives measurable business outcomes.
What you will do
Personally prototype, build and iterate across the platform stacku2014data, orchestration, engagement and AI capabilities, treating each iteration as a hypothesis tested against live customer behavior
Design and integrate systems across:
Customer Data Platforms (CDP)
SAP C4C (CRM)
Genesys (contact center / engagement)
Kore.ai (conversational AI)
Microsoft Azure & Power Platform (cloud and orchestration)
Own how the platform fits togetheru2014data models, APIs, integrations and orchestration layersu2014ensuring systems operate as one unified ecosystem
Define and build the customer and vehicle digital state model, enabling real-time personalization and lifecycle engagement
Design and optimize end-to-end customer journeys across web, mobile, messaging (e.g. WhatsApp), campaigns, service and AI-enabled channels
Embed AI across the platform beyond chat, including:
Next-best-action decisioning
Automation workflows
Content generation
Conversational AI and internal copilots
Continuously improve journeys using live interaction and behavioral data, driving measurable improvements in engagement, conversion and customer experience
Drive end-to-end delivery and launch in collaboration with CX, digital, technology, data, operations and brand teams
Define and manage key platform metricsu2014adoption, engagement, conversion, retention and cost-to-serve
Required skills to be successful
Proven hands-on experience building and shipping customer-facing platforms or platform-level capabilities integrating data, engagement and AI
Strong experience working with and integrating:
Customer Data Platforms (CDP)
CRM systems (SAP C4C or equivalent)
Engagement platforms (Genesys, Kore.ai or similar)
Cloud and orchestration tools (Azure, Power Platform)
Strong technical fluency in:
APIs and system integrations
Customer data modelling and identity resolution
Platform architecture and orchestration workflows
Experience designing cross-channel customer journeys with personalization and trigger-based engagement
Practical understanding of LLMs, AI/ML and agent-based architectures applied to customer platforms
Strong product thinkingu2014hypothesis-driven development, rapid iteration and metrics-led decision-making
Strong analytical capability with experience improving engagement, conversion and lifecycle performance
Excellent stakeholder management across business, technology and operations teams
Builder mindset with strong pace of execution and ability to work in ambiguous, transformation environments
About the team
You will be part of Al-Futtaim Automotiveu2019s Digital Ecosystem / Digital Transformation & AI Enablement function. This team is responsible for building a connected, AI-enabled engagement platform that unifies customer data, orchestration and interactions, delivering seamless, intelligent and personalized experiences across all customer touchpoints.
What equips you for the role
Degree in product management, computer science, engineering, data/analytics, business or a related discipline
8u201312+ yearsu2019 experience, with:
4u20136+ years in product management or platform ownership
Proven experience building and integrating platforms combining data, engagement and AI
Demonstrable track record of:
Delivering platform capabilities from architecture, build, launch to optimization
Integrating enterprise systems such as CDP, CRM, cloud, engagement tools and orchestration layers
Working closely with engineering, data and platform teams to build real solutions
Strong preference for candidates who have:
Built customer engagement, martech or growth platforms in-house
Worked in product-led or platform environments (not just vendor-led implementations)
Experience in industries with complex customer journeys (e.g. e-commerce, telco, fintech, mobility)
Experience with conversational AI or AI-enabled customer engagement is a strong advantage
Important note: This is a hands-on platform builder role.
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the worldu2019s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.
About the Company
Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.
The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.
The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.
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