✨ AI Summary
ATF Group is seeking a Digital Marketing Executive to lead their digital marketing efforts for events and exhibitions. This role involves developing and executing comprehensive digital strategies to maximize visibility, drive registrations, and enhance engagement across all digital platforms. The ideal candidate will be a data-driven marketer with proven experience in B2B marketing, lead generation, content marketing, paid advertising, and social media management. Responsibilities include strategic planning, website and social media management, paid campaign execution, email marketing, content creation, lead generation support, and detailed performance reporting. Close collaboration with internal teams and external partners is expected.
Requirements
Digital StrategyDevelop and implement the annual digital marketing strategy for WATREX Expo.Create integrated digital campaigns aligned with exhibition sales and visitor acquisition objectives.Support the overall branding and positioning of WATREX Expo across digital channels.Website ManagementManage and update the official WATREX website.Optimize website content for user experience and SEO.Monitor website performance and recommend improvements.Coordinate landing pages for exhibitors, visitors, sponsors, conferences, and registration campaigns.Social Media ManagementManage all official social media platforms including:LinkedInFacebookInstagramX (Twitter)YouTubeResponsibilities include:Developing monthly content calendarsCreating engaging contentPublishing postsCommunity managementIncreasing audience engagementMonitoring performance metricsPaid AdvertisingPlan, launch, and optimize campaigns on:Google AdsMeta AdsLinkedIn AdsYouTube AdsObjectives include:Exhibitor lead generationVisitor registrationsConference registrationsBrand awarenessWebsite trafficEmail MarketingBuild and segment mailing lists.Create and execute email marketing campaigns.Design newsletters and promotional emails.Perform A/B testing.Monitor campaign performance.Content MarketingDevelop content including:Social media postsBlog articlesWebsite contentPress releasesExhibitor announcementsSpeaker announcementsPromotional videosCase studiesSuccess storiesLead GenerationSupport the sales team by generating qualified leads through:Digital campaignsLanding pagesDownloadable resourcesRegistration campaignsRetargeting campaignsMarketing automationAnalytics & ReportingMonitor and report on:Website trafficLead generationRegistration numbersCampaign ROICPCCTRConversion ratesEmail performanceSocial media growthPrepare monthly marketing performance reports with actionable recommendations.SEO & SEMConduct keyword research.Improve organic search rankings.Optimize website metadata.Monitor search performance.Collaborate with developers to improve technical SEO.Event PromotionPromote all aspects of WATREX including:ExhibitionConferenceWorkshopsBusiness MatchmakingHosted Buyers ProgramSponsorsStrategic PartnersGovernment PartnersCoordinationWork closely with:Sales TeamGraphic DesignersContent CreatorsWeb DevelopersMedia PartnersPR AgenciesInternational Representatives
Description
The Digital Marketing Executive will be responsible for planning, executing, and optimizing all digital marketing activities for ATF Group's events and relevant exhibitions, ensuring maximum visibility, high-quality exhibitor and visitor registrations, and strong engagement across all digital platforms. The role requires a data-driven marketer with experience in B2B marketing, lead generation, content marketing, paid advertising, and social media management.