✨ AI Summary
Al-Futtaim Automotive is seeking a Senior Marketing Manager for Automall to define and lead the annual marketing strategy, campaign calendar, and channel plan. The role involves owning performance marketing across various digital channels to generate quality leads and improve conversion efficiency. It also focuses on strengthening the customer proposition through brand campaigns, content, and engagement initiatives, while developing marketing support for new growth channels. The manager will work with CRM and Digital teams to build lifecycle communication journeys and partner with Sales, Operations, and agencies to ensure campaign execution and lead routing. Responsibilities include managing marketing analytics, budget tracking, campaign reporting, and agency deliverables, linking marketing spend to measurable outcomes.
Candidates should have 10-15 years of experience and a Master's degree in Communication, MBA, or a PG Diploma in Business Management (Advertising/Mass Communication, Marketing). Key skills required include strong experience in marketing strategy, annual planning, campaign management across various channels, proven performance marketing capabilities, understanding of lead generation and optimization, customer acquisition strategies, CRM journeys, and the ability to manage agencies, budgets, and reporting.
Define and lead the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities, stock movement, customer acquisition targets and new business growth channels.Own performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.Strengthening Automall’s customer proposition as a trusted used-car business through brand campaigns, content
Description
Define and lead the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities, stock movement, customer acquisition targets and new business growth channels.Own performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.Strengthening Automall’s customer proposition as a trusted used-car business through brand campaigns, content, creative messaging, offer communication and customer engagement initiatives.Develop marketing support for new growth channels including non-GCC sales, Japanese imports, export-led customer acquisition, driving school partnerships, Blue referral programmes, Orient Insurance opportunities and affinity or corporate channels.Work with CRM and Digital teams to build lifecycle communication journeys that improve nurturing, enquiry follow-up, referral conversion, repeat engagement and post-purchase customer engagement.Partner with Sales, Operations and agencies to ensure campaigns are executable, offers are clear, leads are routed effectively and showroom or digital teams are aligned on campaign mechanics.Manage marketing analytics, budget tracking, campaign reporting and agency deliverables, ensuring marketing spending is linked to measurable traffic, leads, conversion, sales and margin contribution.