Description
We're looking for a Lead Generation Specialist to own outbound email outreach and email automation for a fast-growing better-for-you snack brand with retail placement across 15 or more regional grocery chains. You will build and manage outbound email sequences, set up and optimize automation workflows, identify and qualify prospects, and keep the pipeline moving through consistent, high-quality written outreach.This is an email-first role. You will be writing sharp, personalized cold emails, building automated sequences, managing prospect lists, and tracking what works. If you are a strong writer, comfortable with outreach automation tools, and take pride in crafting email campaigns that actually get responses, this role is a strong fit.Why You'll Want to JoinYou will be paid in USD (bi-monthly: every 15th and 30th)Paid Time Off in accordance with company policyObservance of Holidays per company guidelines100% remote setup so you can work wherever you're most productiveThis role requires availability Monday through Friday, 9 AM to 6 PM US Eastern TimeWork inside a growing CPG brand with real retail traction and an expanding national footprintHigh-ownership outreach role with a clear playbook, defined metrics, and a repeatable email motionWhat You'll Work OnOutbound Email OutreachWrite clear, personalized, non-spammy cold emails to prospective accounts, buyers, and distribution partnersBuild and manage multi-step outbound email sequences that nurture prospects from cold to engagedTest subject lines, messaging, and calls to action to continuously improve open and reply ratesFollow up on open email threads and move engaged prospects forward in the pipelineEmail Automation and Workflow SetupSet up, manage, and optimize outbound email automation workflows using tools such as Instantly, Smartlead, Apollo, Outreach, or similar platformsBuild and maintain email sequences, cadences, and automation rules that run reliably at scaleMonitor deliverability, bounce rates, and spam metrics and take corrective action when neededKeep automation systems clean, organized, and performing consistentlyProspect List Building and ManagementResearch and build targeted prospect lists across retail buyers, distributors, brokers, and wholesale accountsEnrich and qualify prospect data before loading into outreach sequencesSegment lists based on account type, region, or product fit to improve email relevance and response ratesCRM and Pipeline ManagementLog all outreach activity and email engagement accurately in Salesforce or the designated CRMMaintain clean pipeline data with clear next steps on every active accountTrack email campaign performance metrics and report on open rates, reply rates, and pipeline contribution consistentlyAccount Reactivation and Follow-UpRe-engage inactive or stalled accounts through targeted email campaignsSupport reorder and account expansion outreach for existing customersMaintain a structured follow-up cadence across all active and dormant accountsWhat You BringProven experience in outbound email outreach, lead generation, or a similar email-driven roleStrong written English communication skills with the ability to write personalized cold emails that do not read as templatesHands-on experience building and managing outbound email automation workflows using platforms such as Instantly, Smartlead, Apollo, Outreach, Salesloft, or similarUnderstanding of email deliverability including domain warming, bounce management, and spam avoidanceExperience with Salesforce or a comparable CRM for logging activity and tracking pipelineHighly organized with strong attention to detail and consistent follow-through on open outreach threadsSelf-directed and disciplined with the ability to manage a high volume of outreach without dropping qualityAvailable Monday through Friday, 9 AM to 6 PM Eastern Time with reliable high-speed internetNice to HaveExperience in CPG, food and beverage, retail, or consumer brand outreachFamiliarity with grocery, natural channel, or regional retail distribution channelsExperience with prospect list building tools such as ZoomInfo, Apollo, or similar data platformsBackground using AI tools to personalize outreach at scaleHow to ApplyPlease include:Your updated resumeA short Loom video (1 to 2 minutes) introducing yourself, describing your outbound email experience, and walking through an email sequence or automation workflow you built and the results it producedOnly candidates who submit a Loom video will be moved to the next step of the hiring process.If you are a strong writer who knows how to build email campaigns that get responses and can run outbound automation systems that scale, this role gives you the structure and the direct impact to do your best work.