Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field. 2+ years of experience in digital marketing, social media, or a similar role. Strong understanding of digital marketing channels, social media platforms, and online consumer behavior. Hands-on experience managing social media accounts and digital campaigns. Experience with paid advertising platforms such as Meta Ads Manager and Google Ads. Strong analytical skills with the ability to interpret campaign data and translate insights into action. Excellent written and verbal communication skills. Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines. Creative mindset with a strong understanding of branding, content, and audience engagement. Ability to work collaboratively with creative and marketing teams in a fast-paced environment. Experience with Google Analytics, Google Search Console, or similar analytics platforms. Knowledge of SEO and SEM. Experience with TikTok, LinkedIn, and other emerging digital platforms. Familiarity with email marketing and CRM platforms. Experience working within a creative agency, branding, design, or similar environment. Strong understanding of current social media and digital content trends.
Description
As a Digital Marketing Specialist at Bricks, you will play a key role in developing and executing digital marketing strategies that strengthen our brand presence, engage our audience, and support our business goals. You'll work closely with our creative, design, and content teams to bring campaigns to life across digital platforms, while using data and insights to continuously improve performance.What you'll doDevelop and execute digital marketing strategies and campaigns across relevant platforms.Manage and maintain social media channels, ensuring consistent and engaging brand communication.Develop and manage content calendars in collaboration with the creative and content teams.Coordinate with designers, content creators, and other internal teams to deliver digital campaigns and marketing materials.Monitor and analyze campaign performance, engagement, traffic, and other key digital metrics.Prepare regular performance reports and provide actionable insights and recommendations.Manage and optimize paid digital advertising campaigns across platforms such as Meta, Google, TikTok, and others.Conduct market, audience, and competitor research to identify trends, opportunities, and areas for growth.Stay up to date with emerging digital platforms, tools, trends, and changes in social media algorithms.Support the development of campaigns that increase brand awareness, audience engagement, and lead generation.Ensure all digital marketing activities are aligned with the overall brand strategy and communication direction.Continuously test, evaluate, and optimize campaigns based on performance and audience insights.Skills & CompetenciesBachelor's degree in Marketing, Communications, Business, or a related field.2+ years of experience in digital marketing, social media, or a similar role.Strong understanding of digital marketing channels, social media platforms, and online consumer behavior.Hands-on experience managing social media accounts and digital campaigns.Experience with paid advertising platforms such as Meta Ads Manager and Google Ads.Strong analytical skills with the ability to interpret campaign data and translate insights into action.Excellent written and verbal communication skills.Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines.Creative mindset with a strong understanding of branding, content, and audience engagement.Ability to work collaboratively with creative and marketing teams in a fast-paced environment.Experience with Google Analytics, Google Search Console, or similar analytics platforms.Knowledge of SEO and SEM.Experience with TikTok, LinkedIn, and other emerging digital platforms.Familiarity with email marketing and CRM platforms.Experience working within a creative agency, branding, design, or similar environment.Strong understanding of current social media and digital content trends.