Requirements
Key Responsibilities: Plan, execute, and optimize media campaigns across digital channels, including Google Ads, Meta Ads Manager, TikTok Ads, and YouTube Audience. Support offline media planning and execution, ensuring alignment with overall marketing objectives. Use audience research and analytics tools such as Ipsos Statex, Global Web Index, and either X Plan or Z Plan to inform media strategies. Monitor campaign performance, analyze results, and provide actionable insights to improve ROI. Collaborate with internal teams and external partners to ensure media campaigns are aligned with brand guidelines and business goals. Prepare reports, presentations, and dashboards using Microsoft Office, with strong focus on Excel for data handling and PowerPoint for stakeholder communication. Required Skills & Qualifications:2 - 3 years of relevant experience Proven experience managing digital media campaigns across biddable platforms (Google, Meta, TikTok, YouTube). Extensive experience in the UAE marketAgency experience is a plus Familiarity with audience research tools such as Ipsos Statex, Global Web Index, and either X Plan or Z Plan. Strong working knowledge of Microsoft Office, especially Excel and PowerPoint. Solid analytical skills, with the ability to interpret data and translate it into actionable media recommendations. Excellent organizational, communication, and multitasking abilities. Experience in planning and executing both online and offline media campaigns.
Description
Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.We are looking for a proactive and experienced Senior Media Executive with expertise in both online and offline media planning and execution. The ideal candidate will manage multi-channel campaigns, leverage audience insights to drive performance, and support strategic media initiatives across digital and traditional platforms.