Requirements
The role requires experience in product strategy and development, customer value propositions, loyalty program management, and project management. Candidates must have a strong understanding of market research, competitor benchmarking, product pricing, digital onboarding, and UAE Central Bank regulations. Collaboration, analytical skills, and innovation are also essential.
Description
Job description / Role
Job Type
Full Time
Job Location
UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Finance, Business Analysis & Consulting
Company Industry
Banking & Financial Services
Operating in the UAE for over 50 years
CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features, and services.
CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.
As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers and delivering service that really goes the extra mile.
Job purpose:
To build best-in-class customer value propositions with a focus on affluent and super affluent customer segments. Ability to analyze value proposition economics and determine the right loyalty currencies including working with partners to build redemption capabilities.
Principal accountabilities:
Product strategy & development
Conduct market research and competitor benchmarking to identify product gaps and opportunities.
Drive product development by hands-on ownership from card art, collaterals and marketing assets, pricing, system functionality to digital onboarding.
Understanding of network (scheme) value propositions and ability to amplify the benefits in alignment with the target customer segment.
Collaborate with cross-functional teams (Marketing, Risk, Compliance, Operations, Technology) to ensure seamless product delivery.
Project management
Lead product development initiatives from concept to launch, ensuring timely execution and budget adherence.
Prepare business cases, product papers, and approval documentation for internal governance forums.
Customer-centric innovation
Integrate customer feedback and usage analytics to refine product features and improve user experience.
Champion digital-first product enhancements aligned with the bank’s transformation agenda.
Regulatory & risk alignment
Ensure all products comply with UAE Central Bank regulations and internal risk frameworks.
Liaise with Legal and Compliance to manage product-related risks and documentation.
Performance monitoring
Track product performance metrics (e.g., uptake, profitability, NPS) and recommend optimization strategies.
Support sales and distribution teams with product training and go-to-market strategies.
About the Company
In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.
By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.
Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.
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