Description
About the Role We are seeking a strategic and creative Marketing Executive to drive the digital growth of our luxury natural honey brand. In this role, you will be the voice and visual architect of our brand online, responsible for translating the premium quality of our products into a compelling digital customer experience. You will manage our direct-to-consumer (D2C) marketing initiatives, focusing on building deep brand authority and engaging high-end consumers.Key ResponsibilitiesContent Strategy & Execution: Develop and manage rolling 30-day social media content calendars across Instagram, Facebook, and LinkedIn. Champion "zero-click" content strategies that deliver immediate value and build brand authority natively within the feed, rather than just pushing for immediate clicks.Visual Brand Stewardship: Oversee the brand's aesthetic positioning. Ensure all social media graphics and visual assets utilize warm color schemes, rich textures, and realistic lifestyle backgrounds that communicate a high-end, premium feel.Market & Competitive Intelligence: Continuously monitor the luxury wellness and premium F&B landscape. Utilize strategic frameworks (such as competitive displacement mapping and PESTLE analysis) to identify market gaps and refine our Go-To-Market positioning.Digital Campaign Management: Plan and execute product launch campaigns and seasonal promotions, ensuring a seamless customer journey from social media discovery to website conversion.Performance Tracking: Analyze engagement metrics, conversion rates, and audience demographics to refine marketing strategies and maximize ROI.Qualifications & Requirements2–4 years of experience in digital marketing, specifically within luxury goods, premium Food & Beverage, or D2C e-commerce.Deep understanding of modern social media algorithms and a proven track record of writing and structuring zero-click content.A sophisticated eye for visual design and brand aesthetics, with the ability to direct content creators or use design tools to maintain a cohesive, warm, and premium brand identity.Strong analytical skills with a foundational understanding of market research and strategic positioning frameworks.Exceptional copywriting skills with the ability to write in a refined, authoritative, and engaging brand voice.