Requirements
8-10 years of experience in marketing, preferably across digital and integrated marketing. Strong understanding of customer acquisition funnels and conversion strategies. Experience working with CRM systems and marketing automation tools. Hands-on experience in campaign planning, execution, and optimisation. Strong analytical mindset with the ability to interpret data and drive decisions. Experience managing content, social media, and paid campaigns. Ability to manage multiple projects in a fast-paced environment. Strong communication and stakeholder management skills.
Description
Job Title: Marketing ManagerReporting to: Head of MarketingLocation: DubaiBusiness Unit: Education (K-12 / Premium School Segment)Role OverviewWe are looking for a strategic and hands-on Marketing Manager who can drive end-to-end marketing — from brand building to lead generation and conversion.This role goes beyond campaign execution. The ideal candidate will have a strong understanding of:Customer acquisition funnelsLead management and conversionDigital ecosystem (CRM, website, automation)Integrated marketing across channelsYou will work closely with internal teams including Admissions, Operations, and external partners to ensure marketing efforts translate into measurable business outcomes.Key Responsibilities1. Marketing Strategy & Campaign ExecutionPlan and execute integrated marketing campaigns to drive awareness, enquiries, and conversionsDevelop clear positioning and messaging aligned with a premium brandManage multi-channel campaigns across digital, social, content, and offline platformsContinuously optimise campaigns based on performance and insights2. Lead Generation & Funnel OptimisationOwn the end-to-end customer acquisition funnel from awareness to conversionIdentify drop-off points and implement strategies to improve conversion at each stageWork closely with Admissions to improve lead quality and conversion outcomesAlign marketing initiatives with business targets and enrolment goals3. Digital Ecosystem & CRMOversee lead management processes including capture, tracking, and nurturingWork with CRM and automation tools to streamline workflows and improve efficiencyEnsure seamless integration between website, CRM, communication channels, and sales processesImprove website performance and conversion through UX and content optimisation4. Content, Social & Brand ManagementDrive content strategy across digital platforms including social media, website, and campaignsEnsure consistent brand messaging across all touchpointsOversee content creation including copy, design, and video (internal or external)Manage community engagement and online reputation5. Performance Marketing & AnalyticsManage paid media across platforms such as Google and MetaTrack and analyse campaign performance and optimise for ROIDevelop dashboards and reports to monitor funnel performance and campaign effectivenessUse insights to inform decision-making and improve future campaigns6. Partnerships & Community EngagementIdentify and manage partnerships that support brand awareness and lead generationPlan and execute events, activations, and community initiativesBuild relationships with external stakeholders, agencies, and vendors7. Team & Stakeholder ManagementWork closely with cross-functional teams including Admissions, IT, and OperationsManage internal teams and external agencies to deliver campaigns effectivelyEnsure alignment between marketing, sales, and business objectivesRequirements8–10 years of experience in marketing, preferably across digital and integrated marketingStrong understanding of customer acquisition funnels and conversion strategiesExperience working with CRM systems and marketing automation toolsHands-on experience in campaign planning, execution, and optimisationStrong analytical mindset with the ability to interpret data and drive decisionsExperience managing content, social media, and paid campaignsAbility to manage multiple projects in a fast-paced environmentStrong communication and stakeholder management skillsWhat We're Looking ForSomeone who can think beyond campaigns and focus on business impactA marketer who understands both brand and performanceComfortable working across strategy and executionCurious, proactive, and driven to improve systems and outcomesHow to Apply: Interested candidates can apply on our website http://fortes.co/Careers