✨ AI Summary
Vodafone Group is seeking a Mid Value Segment Senior Manager in Doha, Qatar. This role leads the delivery of the marketing roadmap with strong go-to-market execution, requiring cross-functional collaboration. The ideal candidate will have a rigorous commercial understanding of acquisition, usage, revenue, and margin for value seekers, and will be accountable for utilizing marketing opportunities or mitigating risks. Responsibilities include monitoring churn, designing retention offers, managing marketing roadmaps (ATL/BTL campaigns, portfolios, tariffs, customer experience), and analyzing performance using analytical skills to create reports and dashboards. The role is also responsible for NPS and satisfaction results, requiring the design and implementation of plans to improve them. The Senior Manager will manage the Home product portfolio for Fibre, 5G, and 4G products, including proposition design, approvals, GTM implementation, performance monitoring, and improvement. Timely management reporting is crucial. A Bachelor's degree in marketing or equivalent is required, along with 10 years of relevant marketing experience, including commercial campaigns, influencing cross-functionally, strong communication, senior management handling, stakeholder management, and analytical skills.
Requirements
Bachelor's degree in marketing or equivalent. Senior marketer with 10 years of relevant and in-depth experience in bringing to life major commercial campaigns. In-depth experience in influencing cross-functionally against the delivery of a go-to-market plan. Marketing experience with strong communication and senior management handling experience. Must have experience in stakeholder management and analytical skills to manage & understand large sets of data.
Description
Lead on delivery of the marketing roadmap with impeccable go to market execution involving cross-functional teams. With rigorous commercial understanding of acquisition triggers, usage behaviours, revenue & margin of the value seekers base – fully accountable to take necessary immediate actions to utilize an emerging marketing opportunity or clear a foreseen risk.Monitor churn trends and drivers of the customer segment, working cross-functionally to design and optimize retention offers, customer engagement initiatives, and proactive save actions.Manage and ensure to come up with end-to-end marketing roadmap composed of ATL & BTL campaigns, new portfolios and tariffs, and customer experience differentiatorsManage performance of the customer segment in specific and the overall consumer business in general using thorough analytical skills and maintaining/creating performance reports and dashboards. Responsible for the NPS and satisfaction results of the customer segment – accordingly accountable for designing and implementing plans (short term or long term) to rectify a NPS position if needed.Manage Home product portfolio and Lifecyle for Fibre, 5G and 4G products, including proposition design, approvals, GTM implementation, performance monitoring and proposition improvement.Provide timely and adequate management reporting to ensure that the core metrics scorecard is visible, and performance is in line. Perform any additional project, task or activities assigned/delegated by the Line Manager.Bachelor's degree in marketing or equivalentSenior marketer with 10 years of relevant and in-depth experience in bringing to life major commercial campaigns.In-depth experience in influencing cross-functionally against the delivery of a go-to-market plan.Marketing experience with strong communication and senior management handling experience.Must have experience in stakeholder managementMust have Analytical skills - manage & understand large sets of data.