Requirements
Minimum 5 years in a leadership role as a CRO, CMO, or VP of Sales/Marketing in fintech, SaaS, or a financial services-oriented company.Demonstrated experience in building and scaling integrated sales and marketing teams.Expertise in both B2B enterprise sales and B2C product marketing, preferably in a tech or finance environment.Proven track record in negotiating large, complex institutional deals.Strategic thinker with operational execution strengths and strong stakeholder management skills.Experience working in or willingness to relocate to Bali is preferred.
Description
Our client is a fast-growing fintech holding group delivering cutting-edge trading technology and data infrastructure to global institutional clients. The company powers a portfolio of ventures across the B2B and B2C spectrum from custom trading platforms to high-performance SaaS products and financial analytics tools. The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s global go-to-market and revenue strategy. You will lead the marketing, sales, and growth functions across the entire ecosystem aligning brand, messaging, sales execution, and customer success into a high-performing commercial engine. This role requires deep experience in both B2B and B2C marketing, a strategic mindset, and a strong grasp of financial industry client expectations.Key Responsibilities1. Commercial & Revenue LeadershipOwn and execute the global go-to-market and revenue strategy across all business lines.Build and scale an integrated sales organization targeting institutional clients (hedge funds, brokers, prop firms, financial service providers).Define and manage revenue forecasting, pipeline management, CAC/LTV models, and growth KPIs across ventures.Personally lead enterprise and strategic deals, including long sales cycles, contract structuring, and high-value negotiations.Establish pricing, packaging, and monetization frameworks for SaaS, enterprise services, and licensing models.2. Marketing & Brand StrategyDevelop and protect a premium global brand aligned with institutional trust, performance, and technological excellence.Own end-to-end full-funnel marketing strategy: awareness, demand generation, conversion, retention, and expansion.Lead digital, content, performance, product, and brand marketing initiatives across B2B and B2C channels.Oversee the creation of high-impact narratives, thought leadership, and sales collateral that simplify complex financial technology.Ensure consistent messaging across all products, regions, and customer segments.3. Product & Growth MarketingLead product marketing for new launches and existing products, including positioning, ICP definition, and value articulation.Partner closely with Product, Engineering, and Data teams to align market demand with roadmap priorities.Drive adoption, usage, and retention strategies across SaaS and B2C products.Implement data-driven experimentation frameworks to continuously optimize acquisition and conversion.4. Partnerships & Ecosystem DevelopmentBuild and manage strategic partnerships, including channel partners, co-marketing agreements, integrations, and licensing deals.Develop alliances with technology providers, brokers, liquidity providers, and fintech platforms.Identify new distribution channels and ecosystem opportunities that accelerate scale.5. Leadership, Governance & CollaborationBuild, mentor, and lead high-performing marketing, sales, and growth teams across regions.Define team structure, hiring plans, performance metrics, and incentive models.Collaborate closely with the Office of CEOs and executive team on company strategy, fundraising narratives, and investor materials.Represent the company externally with clients, partners, and at industry eventsKPIRevenue growth and market expansion across all venturesEnterprise deal velocity, win rate, and average contract valueBrand positioning and credibility within institutional financeSales and marketing efficiency (CAC, pipeline quality, conversion rates)Successful product launches and adoption metrics